Driving Fan Engagement Through Differentiated Data
August 23, 2016
18:00 – 18:30 (BST) / 12:00 – 12:30 (CST)
STATS Managing Director, Ryan Paterson will be speaking about the use of differentiated data as the next step in creating meaningful fan engagement, providing an overview of the history of sports data and its entry into the fan market. Using the NBA as a case study of how data can be used to enhance the fan experience, Ryan will examine the next generation of fan engagement and highlight the future developments that are set to transform the industry.