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4 Ways to Engage Sports Fans with Your Brand

No matter the technology or the format, fans are looking for new and exciting ways to engage with their favorite sports. Brands can capitalize on this opportunity by creating different ways for fans to use the brand as an avenue to get closer to sports. Fans may not want to interact directly with a company, but they will if the company can bring them closer to something they are passionate about.

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Future of Digital Marketing in Sports

Sports marketing is a multi-billion dollar industry, but it is also a sector that faces some significant challenges as it fights for fans’ attention in a multi-faceted digital landscape.

Traditional broadcast remains the major form of consumption, but digital is increasingly playing a key role in the lives of sports fans with the second screen seeing strong engagement during live events. In this webinar, Arvind Iyengar, Sportz Interactive CEO, will examine how sports leagues, teams, publishers and sponsors can continue to generate strong reach and engagement in this evolving sector, highlighting the ways in which sports fans can be reached with holistic, versatile and integrated digital strategies.

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Capitalizing on Major Sporting Events

From the Super Bowl to the FIFA World Cup, the world’s biggest sporting events draw audiences of hundreds of millions. A lucrative platform for brands and sponsors, sports enable businesses to connect with global sports fans in innovative and engaging ways.

Join us for a webinar hosted by David Ladd, STATS AVP of Sales, which will explore the opportunities major sports events hold for companies looking to reach new markets and capitalize on the unique brand exposure offered by sports.

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Keeping Fans (Connected) In Their Seats – In Venue Mobile Fan Experience

Sport teams and venues attract thousands of consumers at one time, and for decades fans were completely focused on the action on the field. However, technological advances have changed the way people consume sports as mobile technology has become prevalent in stadiums, and it’s up to the teams and venues to keep up.

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Industry Demographic Analysis with FSTA

Nothing engages fans quite like fantasy sports, and that is reflected in the industry demographics. It has grown from a niche hobby to a competitive game, allowing fantasy sports to become a billion dollar industry with millions of players across the world, with the popularity of fantasy skyrocketing in the US and Canada over the last few years as well as increasing in the UK.

Excerpt from the eBook:

“The number of people playing fantasy sports in the US increased by 20 percent between 2014 and 2015, with Canada seeing a total increase of 18 percent. The biggest growth area was with teens, defined as players aged 12-17, playing fantasy sports, as both the US and Canada saw increases of over 30 percent. The result of the findings from the study from the FSTA: fantasy sports players are younger, better educated, with higher household incomes and more likely to have full-time employment.”

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The Rise of Mobile Gaming

For generations, sports gaming was an industry founded on face-to-face transactions. If you wanted to bet on an event you went down to your local betting shop, filled out a slip with a pencil and handed your money over at the counter. That particular mode of betting is still in existence, but the gaming industry is undergoing massive changes as it is forced to adapt to the relentless development of consumer technology.

Excerpt from the eBook:

“According to Guy Rosen, chief executive of Onavo, 17% of gamers who use the bet365 app also use Betfred, and another 10% also bet through the Paddy Power app. In fact, 22% of gaming apps are abandoned after download without a deposit being made, suggesting that brands are gaining good exposure but struggling with long-term customer retention.”

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Daily Fantasy Sports

Daily Fantasy Sports has hit the mainstream in the United States, with its two major platforms – DraftKings and FanDuel – aiming to launch in the United Kingdom this year. Join us for this webinar where Sean Koerner, Director of Predictive Analytics at STATS, and Corey Schwartz will lead a discussion on Daily Fantasy Sports, including STATS’ award winning projections.

You’ll also have the opportunity to quiz Sean and Corey during the webinar, from predictive analytics to the value of content, as well as strategy. With the NBA and NHL seasons drawing to a close, the soccer season underway, and MLB just around the corner, this is the opportunity to learn more about Daily Fantasy Sports from STATS’ fantasy experts.

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Who is Your Digital Sports Fan?

As the way we consume sports changes with the advent of new technologies, media businesses and broadcasters are being forced to adapt to the changing habits of sports fans. As fans turn away from cable subscriptions and flock to streaming services and mobile apps, this webinar will see Jim Corelis, STATS Senior Vice President of Product Development, examine the demographics of digital sports fans and ask how broadcasters, sponsors and digital media companies can stay ahead of the curve in a rapidly changing industry.

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An Introduction to Daily Fantasy Sports

Daily Fantasy Sports has hit the mainstream in the United States, with its two major platforms – DraftKings and FanDuel – aiming to launch in the United Kingdom this year. With sports gambling already engrained in the UK market and regular, season-long fantasy games growing in popularity, Daily Fantasy offers a contest that is an alternative to gambling and has the potential to explode in popularity in the UK as in the US.

Excerpt from the eBook:

“What’s clear is that the number of people playing fantasy sports has rapidly increased since the launch of Daily Fantasy, as shown by data from the Fantasy Sports Trade Association (FSTA). From around half a million players in the late 1980s, to an estimated 1-3 million players as the decade turned to the 1990s, there are now an estimated 56.8 million fantasy sports players in the US and Canada alone, a number that has doubled since 2009.”

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Accelerating Growth: The Global Expansion of Formula One

Affluent, electrifying and unfailingly glamorous, Formula One has provided some of sport’s most breathtaking spectacles during its colorful 66-year history. A sport with enduring global appeal, Formula One regularly draws over 400 million viewers per season, the third-largest television audience for a sporting event after the FIFA World Cup and the Olympic Games.

Broadcast in over 200 countries worldwide, Formula One’s global popularity has led to the franchise looking beyond its traditional European strongholds over the last decade and expanding into new markets.

Excerpt from the eBook:

“Infiniti, the luxury division of Nissan, sponsored Red Bull Racing from 2013 to 2015 and derived over $1 billion in advertising value according to Repucom. Similarly, Red Bull itself estimates that the Advertising Value Equivalent (AVE) the brand has received over the last five years is $1.6 billion, osetting the $1.2 billion it has spent on the team.”