For generations, sports gaming was an industry founded on face-to-face transactions. If you wanted to bet on an event you went down to your local betting shop, filled out a slip with a pencil and handed your money over at the counter. That particular mode of betting is still in existence, but the gaming industry is undergoing massive changes as it is forced to adapt to the relentless development of consumer technology.

Excerpt from the eBook:

“According to Guy Rosen, chief executive of Onavo, 17% of gamers who use the bet365 app also use Betfred, and another 10% also bet through the Paddy Power app. In fact, 22% of gaming apps are abandoned after download without a deposit being made, suggesting that brands are gaining good exposure but struggling with long-term customer retention.”

The Rise of Mobile Gaming

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