Nothing engages fans quite like fantasy sports, and that is reflected in the industry demographics. It has grown from a niche hobby to a competitive game, allowing fantasy sports to become a billion dollar industry with millions of players across the world, with the popularity of fantasy skyrocketing in the US and Canada over the last few years as well as increasing in the UK.
For generations, sports gaming was an industry founded on face-to-face transactions. If you wanted to bet on an event you went down to your local betting shop, filled out a slip with a pencil and handed your money over at the counter. That particular mode of betting is still in existence, but the gaming industry is undergoing massive changes as it is forced to adapt to the relentless development of consumer technology.
Daily Fantasy Sports has hit the mainstream in the United States, with its two major platforms – DraftKings and FanDuel – aiming to launch in the United Kingdom this year. With sports gambling already engrained in the UK market and regular, season-long fantasy games growing in popularity, Daily Fantasy offers a contest that is an alternative to gambling and has the potential to explode in popularity in the UK as in the US.
Affluent, electrifying and unfailingly glamorous, Formula One has provided some of sport’s most breathtaking spectacles during its colorful 66-year history. A sport with enduring global appeal, Formula One regularly draws over 400 million viewers per season, the third-largest television audience for a sporting event after the FIFA World Cup and the Olympic Games. Broadcast in over 200 countries worldwide, Formula One’s global popularity has led to the franchise looking beyond its traditional European strongholds over the last decade and expanding into new markets.
As Rio de Janeiro prepares to host the 2016 Summer Olympics, soccer fans are anticipating exhilarating men’s and women’s tournaments in the home of the game’s most decorated nation. The application of analytics and athlete monitoring technology will be key to the success of the teams competing in Brazil. As the tournament approaches, we’ve taken a look at some of the analysis methods and technological advances that could deliver a competitive edge this summer.
The landscape of sports is changing dramatically at every level. Clubs are taking a more analytical approach to decision making, fans are more knowledgeable than ever before – to the point that clubs are hiring bloggers and writers based on their work in the public sphere – and fantasy sports have developed from a niche hobby to a billion dollar industry. So it should not be surprising to see developments with how people watch their sports; although the cable and satellite companies themselves could be left behind as fans begin to cut the cord.