Daily Fantasy Sports has hit the mainstream in the United States, with its two major platforms – DraftKings and FanDuel – aiming to launch in the United Kingdom this year. With sports gambling already engrained in the UK market and regular, season-long fantasy games growing in popularity, Daily Fantasy offers a contest that is an alternative to gambling and has the potential to explode in popularity in the UK as in the US.
Excerpt from the eBook:
“What’s clear is that the number of people playing fantasy sports has rapidly increased since the launch of Daily Fantasy, as shown by data from the Fantasy Sports Trade Association (FSTA). From around half a million players in the late 1980s, to an estimated 1-3 million players as the decade turned to the 1990s, there are now an estimated 56.8 million fantasy sports players in the US and Canada alone, a number that has doubled since 2009.”