Nothing engages fans quite like fantasy sports, and that is reflected in the industry demographics. It has grown from a niche hobby to a competitive game, allowing fantasy sports to become a billion dollar industry with millions of players across the world, with the popularity of fantasy skyrocketing in the US and Canada over the last few years as well as increasing in the UK.

Excerpt from the eBook:

“The number of people playing fantasy sports in the US increased by 20 percent between 2014 and 2015, with Canada seeing a total increase of 18 percent. The biggest growth area was with teens, defined as players aged 12-17, playing fantasy sports, as both the US and Canada saw increases of over 30 percent. The result of the findings from the study from the FSTA: fantasy sports players are younger, better educated, with higher household incomes and more likely to have full-time employment.”

Industry Demographic Analysis with FSTA

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