Web traffic records are rewritten every four years for one event and one event only: the World Cup. Russia 2018 will be no different. Over a billion people watched the 2014 final, and the month-long event reached an audience of 3.2 billion over 98,087 hours of broadcast. We’ve waited four long years for the event to return. We’ve waited far longer for the proper objective storytelling tools to numerically express what happens on the pitch. Clubs and countries have been in on it since the start. It’s media’s turn.