Affluent, electrifying and unfailingly glamorous, Formula One has provided some of sport’s most breathtaking spectacles during its colorful 66-year history. A sport with enduring global appeal, Formula One regularly draws over 400 million viewers per season, the third-largest television audience for a sporting event after the FIFA World Cup and the Olympic Games.

Broadcast in over 200 countries worldwide, Formula One’s global popularity has led to the franchise looking beyond its traditional European strongholds over the last decade and expanding into new markets.

Excerpt from the eBook:

“Infiniti, the luxury division of Nissan, sponsored Red Bull Racing from 2013 to 2015 and derived over $1 billion in advertising value according to Repucom. Similarly, Red Bull itself estimates that the Advertising Value Equivalent (AVE) the brand has received over the last five years is $1.6 billion, osetting the $1.2 billion it has spent on the team.”

Accelerating Growth: The Global Expansion of Formula One

Fill out the form below to receive a download link for your eBook!

Additional Publications

STATS NFL 2017: An Innovative Look into the 2017 Season

STATS NFL 2017: An Innovative Look into the 2017 Season

STATS Data Feeds: How They Measure Up

STATS Data Feeds: How They Measure Up

STATS 2017 Fantasy Football Projections

STATS 2017 Fantasy Football Projections

STATS SportVU: The Independently Validated Optical-Tracking Solution

STATS SportVU: The Independently Validated Optical-Tracking Solution