No matter the technology or the format, fans are looking for new and exciting ways to engage with their favorite sports. Brands can capitalize on this opportunity by creating different ways for fans to use the brand as an avenue to get closer to sports. Fans may not want to interact directly with a company, but they will if the company can bring them closer to something they are passionate about.

4 Ways to Engage Sports Fans with Your Brand

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Additional Publications

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Under the Hood: An In-Depth Look at the STATS NFL Projections

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