March Madness doesn’t discriminate against the casual fan nor the only-if-in-an-office-pool college basketball viewer. Combine the new audience the NCAA Tournament draws with the established college hoops junkies, and the opportunities to generate new and future revenue increase exponentially.
In other words, your audience is everyone.
There is a growing demand from such a unique, wide range of media consumers, quick and accurate updates throughout the NCAA Tournament are a necessity to remain a relevant source of March Madness data.
Find out how STATS’ expansive, customizable data and platform offerings can be tailored to fit your exact budget, need and audience to deliver the massive viewership, loyalty and credibility your media team has been waiting for.