The ecosystem surrounding a football league has never been bigger, and it continues to grow. That ecosystem runs on data, which feeds everything from broadcast partners to the team’s analysts. In order for each involved entity to have success, everyone needs to be on the same page regarding that data. Leagues and federations around the […]
For nearly 80 years, NCAA Tournament games were played on the same courts with the same designs that sat in the arenas year-round. March Madness games played in Boise, Idaho, had no visual differentiation from those the Boise State Broncos played between those sames lines during the regular season — even as an increased television […]
Web traffic records are rewritten every four years for one event and one event only: the World Cup. Russia 2018 will be no different. Over a billion people watched the 2014 final, and the month-long event reached an audience of 3.2 billion over 98,087 hours of broadcast. We’ve waited four long years for the event […]
The evolution of a big-money MVP’s plate approach, and the building of a playoff team with repurposed tools. Hitting the ball in the air for one slugger versus hitting the ball on the ground for another. Pitch simplification in Arizona versus pitch creativity in Milwaukee and New York. There isn’t always a definitive answer to […]
March Madness doesn’t discriminate against the casual fan nor the only-if-in-an-office-pool college basketball viewer. Combine the new audience the NCAA Tournament draws with the established college hoops junkies, and the opportunities to generate new and future revenue increase exponentially. In other words, your audience is everyone. There is a growing demand from such a unique, […]
NBA 2017-18: Using STATS’ industry-leading NBA data for an advanced look into the offseason shakeup and the pursuit of Golden State.