theScore Partners with STATS for $100K Team Tourney Challenge
Bracket-picking opens for unique college basketball contest - exclusive to users of theScore app
CHICAGO, March 13, 2017 – theScore, Inc. (TSX Venture: SCR) (“theScore”) today opened bracket-picking for the $100K Team Tourney Challenge – the exciting new contest developed with STATS takes place during this month’s men’s college basketball championship tournament.
Available only on theScore app for iOS and Android, theScore $100K Team Tourney Challenge delivers the same bracket-picking fun users know and love from bracket contests, but allows friends to also team-up and take on other groups of fans. At the end of the 63-game tournament, the group of friends with the highest average score walks away with $100K, while there is also a $25K prize for the best overall individual bracket from the contest.
Entries for the contest opened last week, with bracket picking getting underway earlier today.
John Levy, CEO and Founder of theScore, said: “We’ve already been blown away by the response to theScore $100K Team Tourney Challenge and now fans can really get in the action by making their picks for a shot at the big prize. In addition to our new unique contest, fans can also use theScore app to stay on top of all the latest scores, stats, news and upsets throughout the entire tournament.”
Developed in partnership with STATS, the global leader in sports intelligence, theScore $100K Team Tourney Challenge layers a unique social element onto the tried-and-tested format of bracket-picking.
“theScore $100K Team Tourney Challenge is a great example of a media leader connecting with the authentic passion arising from exciting events like this,” said Richard Henderson, Chief Revenue Officer, STATS. “STATS is proud to partner with theScore to create the kind of shared but uniquely personalized fan experiences that drive true engagement.”
STATS is the global leader in sports intelligence. Trusted by the world’s most innovative teams, leagues and brands seeking the winning edge at the intersection of sports and technology, STATS combines the industry’s fastest and most accurate data platform with video analysis, sports content and research, player tracking through STATS SportVU®, and a range of customizable digital solutions for brands. The pioneer of live sports data, STATS continues to speed innovation in the industry today to enhance both team performance and fan experience. For more information, go to www.stats.com and follow STATS on Twitter @STATS_Insights.About theScore Inc.
theScore, Inc. is an independent creator of mobile-first sports experiences, connecting fans to the sports content they love through an addictive combination of comprehensive and personalized real-time news, scores, stats, alerts and videos via emerging and established digital media platforms, including its mobile sports applications theScore and theScore esports, its web platforms theScore.com and thescoreesports.com and theScore Bot for Facebook Messenger and Kik Messenger.