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Carl Mergele

Carl joined Stats Perform in 2018, with more than fifteen years of experience leading and growing software companies. As CEO, Carl has worked to improve and expand Stats Perform’s innovation and growth as the world’s leading sports data and technology company. Prior to Stats Perform, Carl was part of the sale of publicly traded NYSE-company Lexmark International, Inc., which sold to a consortium of private equity investors for $3.6 billion. C…

Bio

Mike Perez

As Chief Operating Officer, Mike oversees business operations by developing production strategies that drive results for Stats Perform. Mike joined Stats Perform in 2018 from the Tidewater Group, a management consulting firm he founded in Washington D.C. that focuses on developing operational strategies for Fortune 500 companies and government contractors. Mike is a former Entrepreneur Magazine “Entrepreneur of the Year,” and Washington Busin…

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Steve Xeller

Steve is the Chief Revenue Officer at Stats Perform, focused on driving global revenue growth through coordinated sales and marketing initiatives, while working hand-in-hand with Stats Perform’s growing Customer Success team. Steve joined Stats Perform in 2018 with over 20 years of experience building and leading global sales teams for a variety of software companies, most recently serving as the Executive Vice President of International Sale…

Resources (33)

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Future of Digital Marketing in Sports

Sports marketing is a multi-billion dollar industry, but it is also a sector that faces some significant challenges as it fights for fans’ attention in a multi-faceted digital landscape. Traditional broadcast remains the major form of consumption, but digital is increasingly playing a key role in the lives of sports fans with the second screen seeing strong engagement during live events. In this webinar, <a href="http://spo…

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SportVU: A Look Under the Hood

… From Cameron Indoor Stadium to every NBA arena, STATS’ SportVU player tracking system provides a continuous stream of ground-breaking statistics that are changing data analytics in sports. In this webinar, STATS will explain the technology behind player tracking and provide a behind the scenes look at the many ways SportVU data is utilized by teams. …

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Driving Fan Engagement Through Differentiated Data

STATS Managing Director, Ryan Paterson will be speaking about the use of differentiated data as the next step in creating meaningful fan engagement, providing an overview of the history of sports data and its entry into the fan market. Using the NBA as a case study of how data can be used to enhance the fan experience, Ryan will examine the next generation of fan engagement and highlight the future developments that are …

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The NCAA Tournament’s Branding Masterpiece and How You Can Benefit

For nearly 80 years, NCAA Tournament games were played on the same courts with the same designs that sat in the arenas year-round. March Madness games played in Boise, Idaho, had no visual differentiation from those the Boise State Broncos played between those sames lines during the regular season — even as an increased television audience tuned in as the years went on. The NCAA missed an opportunity to set the NCAA Tournament apart from the …

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We’re Elevating Our Game So You Can Elevate Your Business

You know that new car smell? Everybody loves it. It adds to the experience of driving new wheels and makes you feel good. We’re enjoying that whiff of excitement across our company right now. Much has changed recently at STATS, from the depth and breadth of our portfolio to the look and feel of our website. Everything feels new! If you haven’t been to www.stats.com recently, go ch…

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The Numbers Behind the Madness: Inside STATS’ NCAA Tournament Support

It starts quietly each winter, as the Los Angeles-based STATS Research team is beginning its preparation for that year’s NCAA Men’s Basketball Tournament, with a question or two from our television broadcast clients: Q: How many teams were runner-up one year and then National Champions the next? A: North Carolina in 1981-82, Duke in 1990-91,…

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Brand Activation in Sports: What We Learned in Austin and What It Means for Your Business

Austin is one of our nation’s most unique cities, something that rings especially true during SXSW. Each year, tens of thousands of visitors descend on ATX in search of music, film, barbecue and all the other things that locals do to ‘keep Austin weird.’ STATS joined the fray this year with a particular focus on the second-ever SXSports. SXSports is a series of panels in which leaders in the sports world discuss and debate ideas that …

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Fantasy Baseball’s Secret Weapon: ADPs

Fantasy baseball owners are always looking for that road map to the finish line, one that preferably puts them in first place. Well, here’s some good news: We might have that perfect road map for you in 2015. It’s called Average Draft Position (ADP) lists and nobody has a better one than the National Fantasy Baseball Championship (NFBC). The NFBC is the premiere high-stakes contest in the fantasy baseball industry and over the last 11…

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