Accelerating Growth: The Global Expansion of Formula One

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Affluent, electrifying and unfailingly glamorous, Formula One has provided some of sport’s most breathtaking spectacles during its colorful 66-year history. A sport with enduring global appeal, Formula One regularly draws over 400 million viewers per season, the third-largest television audience for a sporting event after the FIFA World Cup and the Olympic Games.

Broadcast in over 200 countries worldwide, Formula One’s global popularity has led to the franchise looking beyond its traditional European strongholds over the last decade and expanding into new markets.

Excerpt from the eBook:

“Infiniti, the luxury division of Nissan, sponsored Red Bull Racing from 2013 to 2015 and derived over $1 billion in advertising value according to Repucom. Similarly, Red Bull itself estimates that the Advertising Value Equivalent (AVE) the brand has received over the last five years is $1.6 billion, osetting the $1.2 billion it has spent on the team.”

Winning Formula for Soccer Gold: Athlete Monitoring + Advanced Analytics

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As Rio de Janeiro prepares to host the 2016 Summer Olympics, soccer fans are anticipating exhilarating men’s and women’s tournaments in the home of the game’s most decorated nation.

The application of analytics and athlete monitoring technology will be key to the success of the teams competing in Brazil. As the tournament approaches, we’ve taken a look at some of the analysis methods and technological advances that could deliver a competitive edge this summer.

Excerpt from the eBook:

” By evaluating soccer as a complex dynamic system, this game intelligence work employs non-linear tools to capture the behaviors of players and reach a more informed understanding of how those behaviors emerge and evolve and match contexts change.”

Cutting the Cord: New Age of Sports Fandom

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The landscape of sports is changing dramatically at every level. Clubs are taking a more analytical approach to decision making, fans are more knowledgeable than ever before – to the point that clubs are hiring bloggers and writers based on their work in the public sphere – and fantasy sports have developed from a niche hobby to a billion dollar industry. So it should not be surprising to see developments with how people watch their sports; although the cable and satellite companies themselves could be left behind as fans begin to cut the cord.

Excerpt from the eBook:

“The major benefit to cutting the cord is obvious: it saves people money. The cost of cable continues to rise, with many people paying over $100 per month for the ‘privilege’ of watching television, although this pales in comparison to countries like the United Kingdom for the cost of watching sport – as both Sky and BT Sport charge viewers directly, on top of a legally required television license.”

STATS SportVU®: Player Tracking and Advanced Analytics

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A six-camera system which tracks the positional location of players and the ball during the game, STATS SportVU® is currently used by elite teams in basketball and soccer, with development ongoing in other sports. Integrating tracking information with event data, STATS SportVU® enables detailed player and team analysis which can be used to support development and decision-making at all levels of sports organizations.

Excerpt from the eBook:

“In basketball, leveraging player spacing and defensive matchups, STATS SportVU® data enables the deployment of a measurement index for identifying ball pressure. By quantifying the amount of pressure a player is putting on his opponent, this unique metric can be used as a measure of defensive effectiveness as well as showing the extent to which a player is following team instructions.”

The Impact of Digital Media on Gaming

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A rapidly expanding industry, the sports gambling sector has undergone significant change in recent years. Undergoing a digitally-driven evolution, new technologies are changing the way sportsbooks, bettors and gamers are interacting with data in a growing market.

Excerpt from the eBook:

“In terms of technological advances, the development of automated data collection technologies will be an important step towards more comprehensive service offerings. Facilitating a huge increase in the number of sports that would be able to be covered with live data, the implementation of such technology in the coming years would have a revolutionary impact on the informational depth and general scope of betting and gaming services.”

Difference Makers: Rugby World Cup 2015 In Review

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As the dust settles after what is generally being viewed as the best Rugby World Cup to date, STATS has taken a look back at the tournament to discuss some of the key themes that have emerged over the last six weeks.

Excerpt from the eBook:

“Able to regulate the tempo of games and keep the ball in the right areas of the field, New Zealand averaged 55 percent possession and 58.7 percent territory during the tournament. More tellingly, the All Blacks were regularly able to dominate opponents in the first half, averaging 57.9 percent possession and 63.2 percent territory in the opening 40 minutes of games as they took early control and stifled opponents as they wore on.”

Improving Fan Experience

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Through the use of our second-screen applications, data feeds and next-generation technologies such as SportVU, STATS can provide various types of innovative sports information and content to maximize your fans’ experience. This STATS Publication will help you find answers to how your organization can improve fan engagement so that people will continue to come to the ballpark, arena, stadium or any other sporting venue.

Excerpt from the eBook:

“…Nielsen estimated that sports programming comprised 50 percent of tweets from September 2013 through the end of 2014. While most teams have their own Twitter account, very few have the ability to use it to its fullest potential. STATS has the ability to create content for a Twitter feed while action is occurring. With the use of our Automated Insights Wordsmith platform, STATS uses natural language word generation to transform raw data to in-game statistical comparisons and real-time updates. …”

Delivering Value to Broadcast Sports Organizations

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Sports fans are constantly looking for new and unique data and graphics on their favorite teams. This means broadcast organizations are constantly looking for innovative information they can take advantage of to keep their consumers engaged. Customer feedback reinforces that STATS is the industry leader in regards to broadcast solutions and meets the requirements that broadcast companies look for in a sports data provider.

Excerpt from the eBook:

“We are looking for things that stand out from the clutter and we’ve always been able to get that with STATS… [they] include information that stands out, is not redundant and will be an ‘aha’ while people are watching a ballgame.”

What’s a Data Feed? And How Can My Sports Media Business Use One?

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Whether it’s a mobile app to power a fantasy league or simply a website to feed a fan’s insatiable appetite, today’s sports consumer is accustomed to receiving a wide range of updated statistics and information while games are still in progress. But how can fans get these live stats? A data feed that gives you this type of information can help keep your product relevant and your users coming back.

Excerpt from the eBook:

“…If an application needs information for only a select number of teams, players or games, a call can be structured to retrieve only the necessary data and no more, thereby maximizing search speed. A couple of ideal uses for a REST API might include a scrolling ticker or other application displaying data for selected conferences, teams or athletes, or another application that will run specifically targeted queries — such as a search engine or voice-activated assistant…..”

Learn more about our sports data feed/API.

Delivering Value to Digital Media

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Research consisting of 14 in-depth interviews with STATS customers helped validate what customers need to deliver cutting-edge sports content in a consistent, high-quality, reliable way. In addressing today’s specific customer challenges, customer feedback helps reinforce how STATS uniquely delivers against these key requirements as the leader in the sports technology, data, content and analytics space.

Excerpt from the eBook:

“…STATS is considered to be ahead of the curve with many of its products, but also in regard to its willingness to work with customers to create or develop custom products to address specific customer needs. Customers consistently mentioned their appreciation for being partnered with an organization that is on the forefront of technology and sports data products—even technology that isn’t directly applicable to them….”