Industry Demographic Analysis with FSTA

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Nothing engages fans quite like fantasy sports, and that is reflected in the industry demographics. It has grown from a niche hobby to a competitive game, allowing fantasy sports to become a billion dollar industry with millions of players across the world, with the popularity of fantasy skyrocketing in the US and Canada over the last few years as well as increasing in the UK.

Excerpt from the eBook:

“The number of people playing fantasy sports in the US increased by 20 percent between 2014 and 2015, with Canada seeing a total increase of 18 percent. The biggest growth area was with teens, defined as players aged 12-17, playing fantasy sports, as both the US and Canada saw increases of over 30 percent. The result of the findings from the study from the FSTA: fantasy sports players are younger, better educated, with higher household incomes and more likely to have full-time employment.”

The Rise of Mobile Gaming

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For generations, sports gaming was an industry founded on face-to-face transactions. If you wanted to bet on an event you went down to your local betting shop, filled out a slip with a pencil and handed your money over at the counter. That particular mode of betting is still in existence, but the gaming industry is undergoing massive changes as it is forced to adapt to the relentless development of consumer technology.

Excerpt from the eBook:

“According to Guy Rosen, chief executive of Onavo, 17% of gamers who use the bet365 app also use Betfred, and another 10% also bet through the Paddy Power app. In fact, 22% of gaming apps are abandoned after download without a deposit being made, suggesting that brands are gaining good exposure but struggling with long-term customer retention.”

An Introduction to Daily Fantasy Sports

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Daily Fantasy Sports has hit the mainstream in the United States, with its two major platforms – DraftKings and FanDuel – aiming to launch in the United Kingdom this year. With sports gambling already engrained in the UK market and regular, season-long fantasy games growing in popularity, Daily Fantasy offers a contest that is an alternative to gambling and has the potential to explode in popularity in the UK as in the US.

Excerpt from the eBook:

“What’s clear is that the number of people playing fantasy sports has rapidly increased since the launch of Daily Fantasy, as shown by data from the Fantasy Sports Trade Association (FSTA). From around half a million players in the late 1980s, to an estimated 1-3 million players as the decade turned to the 1990s, there are now an estimated 56.8 million fantasy sports players in the US and Canada alone, a number that has doubled since 2009.”

Accelerating Growth: The Global Expansion of Formula One

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Affluent, electrifying and unfailingly glamorous, Formula One has provided some of sport’s most breathtaking spectacles during its colorful 66-year history. A sport with enduring global appeal, Formula One regularly draws over 400 million viewers per season, the third-largest television audience for a sporting event after the FIFA World Cup and the Olympic Games.

Broadcast in over 200 countries worldwide, Formula One’s global popularity has led to the franchise looking beyond its traditional European strongholds over the last decade and expanding into new markets.

Excerpt from the eBook:

“Infiniti, the luxury division of Nissan, sponsored Red Bull Racing from 2013 to 2015 and derived over $1 billion in advertising value according to Repucom. Similarly, Red Bull itself estimates that the Advertising Value Equivalent (AVE) the brand has received over the last five years is $1.6 billion, osetting the $1.2 billion it has spent on the team.”

Winning Formula for Soccer Gold: Athlete Monitoring + Advanced Analytics

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As Rio de Janeiro prepares to host the 2016 Summer Olympics, soccer fans are anticipating exhilarating men’s and women’s tournaments in the home of the game’s most decorated nation.

The application of analytics and athlete monitoring technology will be key to the success of the teams competing in Brazil. As the tournament approaches, we’ve taken a look at some of the analysis methods and technological advances that could deliver a competitive edge this summer.

Excerpt from the eBook:

” By evaluating soccer as a complex dynamic system, this game intelligence work employs non-linear tools to capture the behaviors of players and reach a more informed understanding of how those behaviors emerge and evolve and match contexts change.”

Cutting the Cord: New Age of Sports Fandom

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The landscape of sports is changing dramatically at every level. Clubs are taking a more analytical approach to decision making, fans are more knowledgeable than ever before – to the point that clubs are hiring bloggers and writers based on their work in the public sphere – and fantasy sports have developed from a niche hobby to a billion dollar industry. So it should not be surprising to see developments with how people watch their sports; although the cable and satellite companies themselves could be left behind as fans begin to cut the cord.

Excerpt from the eBook:

“The major benefit to cutting the cord is obvious: it saves people money. The cost of cable continues to rise, with many people paying over $100 per month for the ‘privilege’ of watching television, although this pales in comparison to countries like the United Kingdom for the cost of watching sport – as both Sky and BT Sport charge viewers directly, on top of a legally required television license.”

STATS SportVU®: Player Tracking and Advanced Analytics

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A six-camera system which tracks the positional location of players and the ball during the game, STATS SportVU® is currently used by elite teams in basketball and soccer, with development ongoing in other sports. Integrating tracking information with event data, STATS SportVU® enables detailed player and team analysis which can be used to support development and decision-making at all levels of sports organizations.

Excerpt from the eBook:

“In basketball, leveraging player spacing and defensive matchups, STATS SportVU® data enables the deployment of a measurement index for identifying ball pressure. By quantifying the amount of pressure a player is putting on his opponent, this unique metric can be used as a measure of defensive effectiveness as well as showing the extent to which a player is following team instructions.”

The Impact of Digital Media on Gaming

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A rapidly expanding industry, the sports gambling sector has undergone significant change in recent years. Undergoing a digitally-driven evolution, new technologies are changing the way sportsbooks, bettors and gamers are interacting with data in a growing market.

Excerpt from the eBook:

“In terms of technological advances, the development of automated data collection technologies will be an important step towards more comprehensive service offerings. Facilitating a huge increase in the number of sports that would be able to be covered with live data, the implementation of such technology in the coming years would have a revolutionary impact on the informational depth and general scope of betting and gaming services.”

Difference Makers: Rugby World Cup 2015 In Review

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As the dust settles after what is generally being viewed as the best Rugby World Cup to date, STATS has taken a look back at the tournament to discuss some of the key themes that have emerged over the last six weeks.

Excerpt from the eBook:

“Able to regulate the tempo of games and keep the ball in the right areas of the field, New Zealand averaged 55 percent possession and 58.7 percent territory during the tournament. More tellingly, the All Blacks were regularly able to dominate opponents in the first half, averaging 57.9 percent possession and 63.2 percent territory in the opening 40 minutes of games as they took early control and stifled opponents as they wore on.”

Improving Fan Experience

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Through the use of our second-screen applications, data feeds and next-generation technologies such as SportVU, STATS can provide various types of innovative sports information and content to maximize your fans’ experience. This STATS Publication will help you find answers to how your organization can improve fan engagement so that people will continue to come to the ballpark, arena, stadium or any other sporting venue.

Excerpt from the eBook:

“…Nielsen estimated that sports programming comprised 50 percent of tweets from September 2013 through the end of 2014. While most teams have their own Twitter account, very few have the ability to use it to its fullest potential. STATS has the ability to create content for a Twitter feed while action is occurring. With the use of our Automated Insights Wordsmith platform, STATS uses natural language word generation to transform raw data to in-game statistical comparisons and real-time updates. …”