4 Ways to Engage Sports Fans with Your Brand

No matter the technology or the format, fans are looking for new and exciting ways to engage with their favorite sports. Brands can capitalize on this opportunity by creating different ways for fans to use the brand as an avenue to get closer to sports. Fans may not want to interact directly with a company, but they will if the company can bring them closer to something they are passionate about.

Under the Hood: An In-Depth Look at the STATS NFL Projections

Whether you are a fantasy player, content provider, or lineup optimizer, you face stiff competition. As a fantasy user, should you flex a touchdown-dependent running back, or a target-heavy wide receiver? As a content provider, how do you adjust your rankings and commentary when a star player is placed on Injured Reserve? Our award-winning projections answer these questions, enhancing the fantasy football experience for every vertical in the industry.

Champions League Final 2016

Milan’s San Siro will host two teams from the Spanish capital in the 2015/16 UEFA Champions League. The competition’s most successful club, Real Madrid, will compete in its 14th final, aiming to win its 11th European Cup, while City rivals Atlético have reached a third final with the aim of winning Europe’s premier club competition for the first time.

Analyzing the United States Men’s National Team at the Copa América

The United States will host the Copa América Centenario in what is predicted to be the biggest men’s soccer tournament in the country since the 1994 World Cup. The 1994 World Cup led to the formation of Major League Soccer, and interest in the sport in the US has grown steadily ever since, with the 2014 Men’s and 2015 Women’s World Cups setting records for television ratings in North America. Can this summer’s Copa América have a similar impact?

Keeping Fans (Connected) In Their Seats – In Venue Mobile Fan Experience

Sport teams and venues attract thousands of consumers at one time, and for decades fans were completely focused on the action on the field. However, technological advances have changed the way people consume sports as mobile technology has become prevalent in stadiums, and it’s up to the teams and venues to keep up.

Analysing England Ahead of Euro 2016

England were the first nation to qualify for Euro 2016, and the draw for the tournament should have pleased Roy Hodgson and the Football Association. The Three Lions will have to face Russia, Slovakia and Wales in Group B, avoiding the likes of Italy, Sweden and Turkey from pots two, three and four respectively. But how far can this England side go in France this summer?

Excerpt from the eBook:

“England’s playing styles radar from the 2014 World Cup indicates tendencies to cross the ball frequently (+21% to the tournament average) and keep possession in attacking areas to achieve a sustained threat (+28%). The significance of the figure for crossing is likely a result of England’s most creative players being deployed in wide areas. “

Industry Demographic Analysis with FSTA

Nothing engages fans quite like fantasy sports, and that is reflected in the industry demographics. It has grown from a niche hobby to a competitive game, allowing fantasy sports to become a billion dollar industry with millions of players across the world, with the popularity of fantasy skyrocketing in the US and Canada over the last few years as well as increasing in the UK.

Excerpt from the eBook:

“The number of people playing fantasy sports in the US increased by 20 percent between 2014 and 2015, with Canada seeing a total increase of 18 percent. The biggest growth area was with teens, defined as players aged 12-17, playing fantasy sports, as both the US and Canada saw increases of over 30 percent. The result of the findings from the study from the FSTA: fantasy sports players are younger, better educated, with higher household incomes and more likely to have full-time employment.”

The Rise of Mobile Gaming

For generations, sports gaming was an industry founded on face-to-face transactions. If you wanted to bet on an event you went down to your local betting shop, filled out a slip with a pencil and handed your money over at the counter. That particular mode of betting is still in existence, but the gaming industry is undergoing massive changes as it is forced to adapt to the relentless development of consumer technology.

Excerpt from the eBook:

“According to Guy Rosen, chief executive of Onavo, 17% of gamers who use the bet365 app also use Betfred, and another 10% also bet through the Paddy Power app. In fact, 22% of gaming apps are abandoned after download without a deposit being made, suggesting that brands are gaining good exposure but struggling with long-term customer retention.”

An Introduction to Daily Fantasy Sports

Daily Fantasy Sports has hit the mainstream in the United States, with its two major platforms – DraftKings and FanDuel – aiming to launch in the United Kingdom this year. With sports gambling already engrained in the UK market and regular, season-long fantasy games growing in popularity, Daily Fantasy offers a contest that is an alternative to gambling and has the potential to explode in popularity in the UK as in the US.

Excerpt from the eBook:

“What’s clear is that the number of people playing fantasy sports has rapidly increased since the launch of Daily Fantasy, as shown by data from the Fantasy Sports Trade Association (FSTA). From around half a million players in the late 1980s, to an estimated 1-3 million players as the decade turned to the 1990s, there are now an estimated 56.8 million fantasy sports players in the US and Canada alone, a number that has doubled since 2009.”

Accelerating Growth: The Global Expansion of Formula One

Affluent, electrifying and unfailingly glamorous, Formula One has provided some of sport’s most breathtaking spectacles during its colorful 66-year history. A sport with enduring global appeal, Formula One regularly draws over 400 million viewers per season, the third-largest television audience for a sporting event after the FIFA World Cup and the Olympic Games.

Broadcast in over 200 countries worldwide, Formula One’s global popularity has led to the franchise looking beyond its traditional European strongholds over the last decade and expanding into new markets.

Excerpt from the eBook:

“Infiniti, the luxury division of Nissan, sponsored Red Bull Racing from 2013 to 2015 and derived over $1 billion in advertising value according to Repucom. Similarly, Red Bull itself estimates that the Advertising Value Equivalent (AVE) the brand has received over the last five years is $1.6 billion, osetting the $1.2 billion it has spent on the team.”