STATS, MVPindex Announce Social Media Integration Partnership


Integration of Sports Analytics Data with Social Media Feeds to Create Dynamic, Programmatic Content for Publishers and Media Outlets

Chicago and Dallas – May 27, 2015 – STATS LLC, the world’s leading sports technology, data and content company, and Dallas-based MVPindex today announced further expansion of their partnership through the launch of a combined social media offering for STATS’ digital media partners. The new content offering blends STATS’ on the field performance data with the robust social media statistics from the MVPindex database of more than 25,000 athletes, teams, and leagues to enhance consumer engagement across the web.

Initial integration efforts will combine STATS’ rich NFL content and in-depth data with MVPindex social media insights such as the most active athletes or teams on social media and top social content from those teams and athletes. This dynamic content will be delivered via social feeds and widgets. While the initial effort will focus on the NFL, additional major sports including baseball and golf are targeted areas for expansion.

“The MVPindex allows us to enhance the value of our robust performance data with relevant social media content that provides a more complete look into every aspect of the game and is in high demand from media companies, marketers and fans,” said Greg Kirkorsky, Executive Vice President, Global Sales and Marketing at STATS.

“Publishers and media outlets all want to provide sports fans and viewers with unique and compelling content around their favorite athletes and teams.  Social media content that is highly relevant and programmatically tied to traditional STATS data gives publishers a lot of flexibility,” said Kyle Nelson, co-founder and CMO of MVPindex. “With the MVPindex platform and STATS integration, we can easily augment the data for performance on the field with what is being communicated off the field in social media such as athlete vs. athlete, trending stories, or stories with the highest engagement and then deliver the feeds on a global basis within standard content guidelines.”

The two companies will announce the availability of this unique content, along with live demonstrations of sample integrations, at the 2015 Intersport Brand Engagement Summit in Chicago on May 27th and 28th.

Kinduct integrates with STATS for Revolutionary Athlete Management Capabilities on a Single Platform


HALIFAX, NS and CHICAGO – May 20, 2015 – Kinduct Technologies announced today a new collaboration with sports analytics powerhouse STATS LLC, the world’s leading sports technology, data and content company. Kinduct will integrate STATS’ suite of data and analytics products — including its industry-leading SportVU® real-time player tracking technology — into its Kinduct Performance product to provide teams and leagues with an extremely powerful solution that increases player performance and reduces the risk of injury.

Kinduct’s Performance management platform helps sports teams and organizations collect, organize, share and analyze data in one centralized platform, leading to informed decisions and powerful results for their athletes. As a result, teams can more quickly process information on a tablet, smart phone or handheld device. Kinduct’s software is the only source for teams to access league-wide player tracking data. The Kinduct Performance Management platform has also been integrated with STATS’ ICE platform which provides in-depth analysis of on-court performance data used for scouting and game-planning.

“We have been working very closely with the STATS team over the past six months to develop an integrated technology solution that we feel is unparalleled in the world of sport performance,” says Travis McDonough, Kinduct’s Founder and CEO. “We have successfully deployed our integrated platform with a number of teams in the NBA, four of which are still in the hunt for this year’s NBA Championship.”

Paul Robbins, STATS’ Director of Elite Performance, introduced the integrated solution at last week’s NBA Combine — a multi-day showcase in preparation for the annual June NBA draft, where college basketball players take physical measurements, participate in interviews, undergo drills, take medical tests, go through five-on-five drills and perform various athletic tests in front of NBA coaches, general managers and scouts.

“The marriage of STATS’ player tracking and analytics solutions with Kinduct’s athlete management applications and content has produced a unique and powerful offering for teams and leagues around the globe,” says Robbins. “It’s a very exciting time for our industry and our work with Kinduct is a prime example of how STATS continues to accelerate its pace of innovation to create truly game-changing sports analytics products and services.”

STATS Acquires TVT Video Technologies


CHICAGO – May 13, 2015 – STATS LLC (“STATS”) announced today that it has acquired TVT Video Technologies Inc. (“TVTI”), the leading provider of video technology and engineering for baseball and ice hockey. The acquisition of TVTI strengthens STATS’ existing suite of data and analytics services for professional and college teams. The transaction also adds advanced and complementary technologies to the STATS portfolio.

For more than 10 years, TVTI has provided video solutions, services and consulting for Major League Baseball (MLB) and National Hockey League (NHL) teams. Most MLB and NHL organizations use TVTI’s services to review and analyze indexed video. The Portland-based company is known for its exceptional sports video engineering capabilities and superior customer support.

“The combination of TVTI and STATS will bring best-of-breed video, tracking and analytics solutions to a broader audience, both in terms of sport and geography,” said Bill Squadron, EVP of Global Strategy at STATS. “It also will ensure that STATS continues to revolutionize the experience of sport in every arena, just as we have with our acquisitions of BSports, The Sports Network, Automated Insights and Prozone in the past nine months.”

Of the four major professional sports leagues in North America—NFL, NBA, MLB, and NHL—86 percent of teams use STATS’ in-depth data, technologies or analytics solutions. STATS is owned by Vista Equity Partners, a private equity firm that invests in data, software, and technology-enabled businesses.

“We look forward to joining the global STATS family as we continue to build on our relationships with MLB and NHL teams,” said Ken Rhodes, co-founder of TVTI. “TVTI’s technology will integrate well with STATS’ data and the BSports pro baseball system, and we are excited about working together to provide the next generation of video services to sports teams globally.”

STATS Acquires Prozone


Chicago, IL – May 5, 2015 – STATS LLC announced today that it has acquired Prozone, a pioneer in athlete tracking and sports performance analytics. With Prozone, STATS expands its geographic reach and sports coverage while adding advanced and complementary technologies to its suite of tracking and analytics products.

With a presence that spans four continents, Prozone tracks and analyzes athlete performance to deliver powerful insights, enabling coaches and front-office personnel to make more intelligent decisions and gain a competitive advantage. Prozone maintains a database of over 100,000 players, and its technology captures proprietary data from over 12,000 sporting events a year. The company’s suite of intuitive software products combine data analytics and video tracking to generate post-match analyses, trend analyses, opposition scouting reports, and other valuable information. Prozone’s geographic reach extends to Europe, China, Australia, and Africa.

“We are excited to combine Prozone’s best-in-market analytics products for football (soccer) and rugby with STATS’ media expertise and unrivaled real-time data,” said Gary Walrath, CEO of STATS. “We look forward to bringing Prozone’s strong product suite to all corners of the globe.”

The deal marks the third acquisition in three months for STATS, which also acquired The Sports Network and Automated Insights in February. STATS is owned by Vista Equity Partners, a private equity firm that invests in data, software, and technology-enabled businesses.

“Our knowledge and experience in performance analysis for football (soccer), rugby, hockey, and handball is a fantastic complement to STATS’ expertise in NFL, MLB, NHL, NBA, college football, college basketball, and soccer,” said Thomas Schmider, CEO of Prozone. “Together through our combined global sales network, we can deliver complementary products to a broader range of customers all over the world.”

Duke utilizes STATS’ SportVU player tracking technology in Championship Season


Durham, NC and Northbrook, IL – April 14, 2015 – The Duke University Blue Devils had a secret weapon at their disposal en route to the NCAA Men’s Basketball Championship trophy. Duke was one of just a handful of collegiate teams to employ STATS’ SportVU Player Tracking technology in the 2014-15 season.

“Our proprietary work with SportVU provides us a more complete picture of each player on our team and puts us in a stronger position to further their development,” said Kevin Cullen, Duke’s Basketball Director of Information Technology. “The insights we’ve made these first two years have been invaluable and we believe we are just getting started.”

“The team at STATS takes pride in knowing that SportVU player tracking was a part of Duke University’s journey in a championship season. We congratulate Coach Krzyzewski, the players and every member of their basketball program on a remarkable season and dominating run in March,” said Greg Kirkorsky, EVP of Global Sales and Marketing at STATS.

SportVU, a system of six cameras and STATS’ proprietary software, calibrates and measures both players and the ball in x and y coordinates. The result is a continuous stream of ground-breaking statistics based around speed, distance, player separation and ball possession data that allows for more detailed and targeted analysis of players and teams.

The Blue Devils enjoy access to a powerful lineup of unique performance data that is invaluable for advanced scouting and player evaluation. SportVU depicts innovative game intricacies such as floor spacing efficiency, drives, pick and roll performance, rebound chances, potential assists, catch-and-shoot opportunities, post touches, sprints and the total distances run during a game.

The Blue Devils became the first collegiate team to incorporate big data analytics into their player development and game day strategies in 2013, when they installed SportVU in both Cameron Indoor Stadium and the Michael W. Krzyzewski Center for use in practice.

STATS is also the Official Player Tracking Partner of the NBA, where SportVU cameras have been utilized in every NBA arena since the 2013-14 season.

STATS SportVU® creates a wealth of innovative statistics to engage teams and fans with unique basketball data and immersive content experiences. Contact STATS to find out what SportVU can do for your organization.

Sportz Interactive Hits it Out of the Park, Produces Innovations Galore at Cricket World Cup 2015


Mumbai, Maharashtra, India – April 9, 2015 – One of the world’s leading sports solutions companies, Sportz Interactive (SI) recently showcased an exciting array of digital innovations for Star Sports India (SS) on their digital platforms during the ICC Cricket World Cup 2015.

Through the World Cup, SI innovated to help Star Sports deliver the highest engagement among brands on digital platforms. The activations ranged from serious to fun aiming to cater to every kind of cricket fan – while the trivia buff played #QUIZSTER, the stats fanatic took to collecting STAR CARDS; on the other hand, the India and Pakistan cricket fans were enthusiastic about tweeting for their respective teams in a digital tug-of-war that was extended to an offline experience as well. The overall result was fantastic with a staggering number of conversations and Star Sports topped the Twitter Brand Index during the World Cup beating out all other brands that were active during this period.

Arvind Iyengar, CEO, Sportz Interactive, added, “Partnering with Star Sports to revolutionize the fan experience on digital has been an incredible experience. On social media, we have been able to drive a high volume of conversations and excite fans around the world through unique innovations and engaging content.”
With its continued success, the team at SI is now gearing up for its next challenge – or rather, challenges across various sports.

Key Activities & Results


We kick-started Star Sports’ World Cup campaign in early January this year with this campaign. In brief:

  • This was a unique TV + Twitter based quiz activation with over  1.6 lakh tweets received during the activity using #OwnTheJersey
  • The hashtag trended at No. 1 in India. It also trended worldwide
  • Twitter India acknowledged, appreciated and amplified the contest through their handle


A cricket game goes through multiple ups and downs and using Facebook’s cover photo to highlight match status was a truly unique innovation. This was achieved through some nifty technology innovations and the result was a highly engaging cover photo that was updated real-time to reflect match status. A first for cricket anywhere!


A unique digital + outdoor activation, the Digital Tug of War got fans to support their team – India or Pakistan. Using Twitter as the primary medium, fans of India and Pakistan tweeted their support to their team with #IndWins or #PakWins and the number of tweets received were converted into a virtual tug of war that was visible at leading malls in Mumbai. We received over 1 lakh tweets through the activity.


One of the most engaging digital activities during the World Cup gave fans an opportunity to collect player ‘cards’ of all quarter-final teams. All they had to do was tweet and a randomly generated card would be sent to them. To top this, five winners were given a cricket kit for their efforts!

Totally, over 2 lakh tweets were received for this activity and it trended in India for over 24 hours.


The guy we all came to love through the World Cup – Maukaman! Having already been immortalised on TV, SI brought him to live digitally through ‘Maukaticons’. His passion, anguish, disappointment and happiness were all captured and digitised for sharing across all platforms. Easy to download, the Maukaticons were a rage during India’s and Pakistan’s matches and had the Once again, it was as easy as sending a hashtag (#Maukaticons) to @StarSportsIndia to get all the emoticons in a ready-to-use format.


While the players battled it on the field, fans were invited to a battle of wits on Twitter. #Quizster offered the user 4 categories to choose from and the entire quiz was run on Twitter. Users had to follow a simple mechanism to get started and continue playing. Winners got the chance to meet their cricketing heroes at the Star Sports studios for a once in a lifetime experience.

STATS Announces Launch of New Product with Projections for Daily Fantasy Sports


Chicago — March 3, 2015 – STATS LLC, the world’s leading sports technology, data and content company, announced today a new product aimed at one of the fastest-growing segments of the industry—daily fantasy sports. Starting with baseball and expanding into other sports later this year, STATS is introducing a robust package of daily fantasy tools to its media clients, including projections for every player that will enable value plays, optimal lineups and player rankings.

STATS’ projections are tied to the scoring and player values of FanDuel and DraftKings, the two leading providers of daily fantasy contests, while the content will be available through APIs or custom data feeds. Later in the year, STATS will be launching daily fantasy projections for the NFL, NBA, NHL, NCAA football and basketball and soccer.

“Broadcast, digital and print media are all focused on the explosion of daily fantasy sports and need content to support their audience,” said Bill Squadron, executive vice president of Pro Analytics at STATS. “We’ve combined BSports technology and analytics with STATS’ rich content and powerful data engines to provide the most accurate daily player projections to our customers.”

STATS is also introducing a new predictive analytics offering for this year’s NCAA men’s basketball tournament. Live in-game win probability will be available for every tournament contest, as will the probability of each team advancing to each round throughout the bracket. This content package also includes the expected total points and expected margin of victory for every contest as well as updated power ratings for every tournament team.

With its acquisition of BSports in September 2014, STATS set the standard in predictive analytics by integrating a new wave of data-driven models for team and player performance. Bolstered by this predictive modeling, STATS swept the Fantasy Sports Trade Association awards for fantasy football and baseball projections this past January.

Vista Equity Partners And STATS Acquire Automated Insights


Durham, NC — February 12, 2015 – DURHAM, NC – Automated Insights, Inc. (“Ai”) announced today that it has been acquired by Vista Equity Partners (“Vista”) and STATS, LLC (“STATS”) to fast-track the adoption of Ai’s natural language generation (NLG) technology across multiple industries including business intelligence, media, sports and beyond. Wordsmith, Ai’s NLG platform, automatically transforms raw data into narratives with the depth, personality, and variety of a human writer. The platform created over a billion articles and reports for its customers in 2014, which include The Associated Press, Yahoo! and Comcast.

“Our entire team is excited to accelerate our growth alongside Vista and STATS,” said Ai CEO Robbie Allen. “Vista immediately understood the value proposition of and opportunities for our solution, and we believe they will be a great partner in helping our team take Ai to the next level. With Vista’s support and experience, we will continue our focus on product development and innovation as well as exploring new frontiers of artificial intelligence. For Automated Insights, this acquisition opens up incredible possibilities.”

Automated Insights will remain headquartered in Durham, North Carolina, where the company will be a subsidiary of Vista-owned STATS. Ai will continue to serve all of its current clients and will aggressively pursue opportunities in data-driven industries both within and beyond sports.

“Robbie and the team at Ai have built a truly unique platform that delivers tremendous value to its customers by bringing big data to life in the form of a narrative. We are thrilled to be partnering with the Ai management team to continue the focus on product leadership and innovation while pursuing the large opportunity within the sports industry and beyond,” said Robert F. Smith, Chairman and Chief Executive Officer of Vista Equity Partners.

Gary Walrath, CEO of STATS, praised Ai’s work in sports thus far, noting that STATS provides Ai with unprecedented data and audience reach. “The immediate benefits for our industry that result from the combination of STATS and Ai are incredible,” Walrath said. “We are excited about the unique capabilities our partnership will enable in sports data and technology, and the scale with which we will together be able to provide state-of-the-art new products to our customers.”

STATS is the global leader in sports technology, data and content. The company is owned by Vista Equity Partners (“Vista”), a private equity firm that invests in software, data, and technology-enabled businesses. Vista was named the world’s top-performing private equity firm from 2000 – 2009 in the 2014 HEC-Dow Jones Private Equity Performance Ranking.

STATS Acquires The Sports Network


Northbrook, IL – February 10, 2015 – In a deal that will further cement its position as the leading provider of global sports data and analytics, STATS announced today its acquisition of The Sports Network. Based in Philadelphia, The Sports Network develops and delivers sports data to a unique client base. The acquisition will broaden the STATS product portfolio while helping to drive expansion in North America and beyond.

“The growing appetite for sports content, data and analytics continues to revolutionize the experience of sport in every arena for fans, teams and brands alike,” said Gary Walrath, CEO of STATS. “The combination of STATS and The Sports Network will expand our ability to meet the increasing demand for the creative use of sports data and analytics across different customer segments globally.”

“We look forward to joining STATS’ innovative and expansive product set, including SportVU, and making it available to a broader range of customers,” said Mickey Charles, president and CEO of The Sports Network.

With its acquisition of BSports in September 2014, STATS set a new standard in predictive analytics by integrating a new wave of data-driven models for team and player performance. The acquisition of The Sports Network strengthens STATS’ commitment to bring industry-leading technology to the broadest possible global audience, revolutionizing the way sport is viewed, understood, played, and enjoyed.

STATS’ Fantasy Projections Dominate Industry Competitions


STATS LLC, the world’s leading sports technology, data and content company, has been recognized for the accuracy of its fantasy football and baseball projections by the Fantasy Sports Trade Association (FSTA) in a head-to-head competition among industry leaders.

The FSTA Accuracy Contest is run by FantasyPros and awards were presented at the FSTA’s annual winter conference last week in Las Vegas, NV. STATS’ fantasy football projections finished first in the season long accuracy contest, while its week-to-week football projections finished second. STATS also finished on top in a composite ranking of the 2013 and 2014 fantasy football seasons conducted by FantasyPros. STATS’ excellence extended beyond the gridiron, its season long fantasy baseball projections finished first as well.

FantasyPros aggregates and rates expert advice from around the web to make it easy for fantasy players to receive accurate advice. The accuracy contest included fantasy leaders from more than 100 sites.

“This is a tremendous accomplishment for our analytics teams,” said Bill Squadron, Executive Vice President, Pro Analytics at STATS. “STATS is offering the best tools and guidance for the growing population of daily fantasy players. We’ll continue to build upon our highly accurate, data-driven models, both for game results and player performance projections.”

STATS is a prominent member of the fantasy sports industry. In addition to its fantasy projections, STATS runs the industry’s leading high-stakes fantasy contests, the National Fantasy Football Championship, National Fantasy Baseball Championship and National Fantasy Basketball Championship, which offers the industry’s largest prizes.

STATS also hosts a weekly program, STATS Fantasy Advantage, on Sirius XM Fantasy Sports Radio. STATS also provides turn-key fantasy game operations management for major brand clients across the globe. These services include development, web hosting, technical operations and customer service.