1500x630_stats_generic

STATS Names Robert Schur Chief Operating Officer

Northbrook, IL — December 4, 2014 – STATS LLC, the world’s leading sports technology, data and content company, has announced the promotion of Robert L. Schur to Chief Operating Officer.

Mr. Schur joined STATS in 2000. Under his direction, STATS has consistently increased a range of efficiencies throughout the company and increased its annual coverage of sporting events fourfold, from 20,000 to 88,000.

“STATS is fortunate to have had Bobby on its executive team for the past 14 years. He has been a trusted advisor and an integral part of our company’s growth over the past decade,” said STATS CEO Gary Walrath. “His extensive operational experience and keen insights will benefit all aspects of STATS’ business moving forward.”

Mr. Schur holds a BA from Indiana University, an MBA from the University of Illinois and a J.D. from the IIT Chicago-Kent College of Law. He is also a Certified Public Accountant.

1500x630_stats_generic

Yesmail Partners with STATS to Enable Triggered Email Messages Based on Sports Events

Portland, OR – October 15, 2014 – Yesmail, the email marketing solutions provider of Yes Lifecycle Marketing, announces it has partnered with sports data provider STATS, a global leader in sports content and technology, to enable marketers to deploy real-time triggered emails based on sports scores and sporting event outcomes across four major leagues.

STATS provides the data for the sports component of Yesmail’s new Trigger Intelligence technology, which was launched last month. Trigger Intelligence allows Yesmail clients to send triggered emails based on relevant weather conditions and sporting events. Yesmail Trigger Intelligence integrates sports technology via STATS to provide real-time updates on all major league sporting events in North America, including NFL, NBA, MLB and NFL, the first technology of its kind to do so.

“Partnering with Yesmail to be part of creating this unique technology made perfect sense to us,” said Greg Kirkorsky, executive vice president, Global Sales and Marketing, STATS. “The combination of our sports data with Yesmail’s advanced email trigger intelligence creates a powerful tool for marketers to offer contextually relevant interactions with their customers.”

Brands can create campaigns and define triggers based on timing, or outcome, or points of a game, in advance. Once the pre-defined criteria are met, an email is automatically deployed to a given list or geographic area. Trigger Intelligence – Sports allows marketers to set triggers based on the following:

• Time/Duration – Marketers can deploy emails at a given point in the game, such as kickoff or halftime.

• Outcome/Win-Loss – Marketers can send localized emails when the home team reaches a particular score or is ahead.

• Points/Events – Marketers can send emails in response to points or events happening on the field, such as a batter breaking a home run record.

According to Yesmail’s recent Email Marketing Compass report, trigger emails are opened 2.5 times as much as general emails from brands, and clicked twice as often. Consumers are becoming more selective in their email habits. Therefore, marketers need to become more strategic in their email communications with their customers.

“Trigger Intelligence gives marketers the ability to deliver relevant, timely content and reach sports fans during an emotionally charged time,” said Michael Fisher, president, Yes Lifecycle Marketing. “Through triggered emails, marketers can seamlessly integrate their product or brand into a fan’s celebration, while delivering content that meets the fan’s needs.”

For more information about Trigger Intelligence and the STATS partnership, click here.

1500x630_stats_generic

VIGGLE Launches New Fantasy Football Game

New York, NY – September 5, 2014 – Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and rewards platform, today announced it has partnered with STATS LLC, the world’s leading sports technology, information and content provider, for the company’s latest fantasy sports game. STATS recently built Vigoooal, Viggle’s real-time game that allowed users to predict winners and answer trivia questions during the World Cup, and will manage development, web hosting and technical operations for Viggle’s fantasy football offering.

Viggle’s decision to extend their relationship with STATS comes on the heels of a very successful World Cup collaboration. Forty-two percent of all Viggle users who watched and checked into World Cup matches played along with Viggle’s companion games, which included Vigoooal and Viggle LIVE. Throughout the tournament, Vigoooal participants played 6.5 games on average, exemplifying the high level of active consumer engagement Viggle’s companion games can drive.

Prior to Vigoooal, STATS provided the data feed for Viggle’s MYGUY NBA game. Now for the 2014 football season, Viggle is excited to announce the launch of Viggle Football. Starting 9/7, the new games for the upcoming NFL and college football seasons will allow users to score Viggle Points by:

  • Correctly predicting the final score, winning team and point difference
  • Correctly predicting player and team performance stats during the game while watching
  • Engaging with sponsored ads throughout the game

“We are really excited to be expanding our relationship with an innovative company like STATS to provide our users an exciting game experience around both pro and college football,” said Greg Consiglio, President and Chief Operating Officer of Viggle. “Their unique gaming capabilities will enable significant reach and engagement among our users and help us deliver results for our advertising partners.”

“Viggle continues to pioneer innovation in real-time, second screen engagement while building the leading entertainment rewards and marketing platform, and STATS is proud to be their partner for sports content and gaming,” said Eric Kutzin, Associate Vice President, Sales at STATS. “After the success of the Vigoooal World Cup game, our team is looking forward to a successful launch of the new and innovative games.”

The introduction of Viggle Football this September follows another record setting month in terms of Monthly Active Users (MAUs) and New Registered Users (NRUs) to the Viggle Platform. August marked the second consecutive month wherein Viggle established record highs for both these key metrics. For the month ending August 31, 2014, Viggle had 1,027,690 monthly active users – the first time the Viggle Platform broke 1 million active users in a given month – and obtained more than 653,000 new registered users.

Viggle Inc.’s platform consists of the Viggle app, which offers rewards for watching TV, advertisements or listening to music; NextGuide, a personalized TV programming guide and distributed reminder platform; Wetpaint, an entertainment news and social publishing platform; and Viggle Store, a rewards destination where visitors can redeem Viggle Points for digital downloads. In July 2014, Viggle Inc. achieved a total reach of 22.5 million. Total reach is the total of registered users for Viggle and monthly unique users of the Wetpaint media properties.

1500x630_stats_generic

STATS Acquires Bloomberg Sports, Establishes the Industry’s Preeminent Sports Analytics Portfolio

Northbrook, IL and New York, NY – September 4, 2014 – STATS, the world’s leading sports technology, data and content company, and Bloomberg, the leading global provider in data analytics, announced today that STATS has acquired Bloomberg Sports (BSports) and its sophisticated system of data analysis, predictive modelling and integrated data systems.

By combining BSports with its Sports Solutions Group, STATS becomes the industry’s premier resource for sports analytics, offering a complete suite of sports data products and services to multi-media, team, league, gaming and technology customers.

BSports complements STATS’ Sports Solutions Group. With almost all Major League Baseball teams using the BSports Pro2 integrated data system, the acquisition significantly strengthens STATS’ position in baseball. BSports uses advanced analytics and science-based predictive models that provide industry-leading projections across most major sports. These models are a perfect addition to STATS as it solidifies its premiere position in delivering core sports data.

“On behalf of everyone here, I would like to welcome the team at Bloomberg Sports to the STATS family,” said STATS CEO Gary Walrath. “Our mission is to revolutionize the way sports are viewed, understood, played, and enjoyed. The addition of BSports’ very talented team and compelling portfolio of products significantly bolsters our global strategy.”

BSports President Bill Squadron will remain with the company and report to Walrath. The BSports division will continue to use the underlying Bloomberg Sports technology.

“When we started Bloomberg Sports, our goal was for it to become the industry-leading provider of creative, premium data analytics services to sports professionals and fans, which is exactly what’s happened,” Squadron said. “We are proud of what we have built and are delighted to see it take the next logical step, which is combining forces with the industry’s leading data company.”

The transaction is STATS’ first since becoming a flagship member of Vista Equity Partners’ portfolio of companies this past June.

“We believe the combination of data and software analytics will enable STATS to continue to provide its existing and new customers with tremendous value. We are thrilled to welcome the Bloomberg Sports team to the STATS family and plan to continue to build upon the foundation of success they have achieved to date,” said Christian Sowul, Principal at Vista Equity Partners.

1500x630_stats_generic

STATS extends relationship with MLB Advanced Media; Serves as League’s Official Real-Time Data Distributor

New York and Northbrook, IL – July 10, 2014 – STATS LLC, the world’s leading sports technology, data and content company, announced today that it has extended its multi-year agreement with MLB Advanced Media, the interactive media and internet company of Major League Baseball, and will continue to serve as the real-time data licensor for MLB, a role it has held since the relationship began in 2010.

As part of the agreement, STATS distributes real-time and post-game information from MLB games to global media outlets in web, mobile, broadcast and print. STATS also distributes content from all MLB affiliated minor leagues, such as Triple-A, Double-A, Single-A and Rookie League, and the Arizona Fall League and the Caribbean Winter Leagues.

“We are pleased to continue this partnership. STATS has provided a reliable distribution platform for the more than two million pitches we track data for each year across professional baseball,” said Kenny Gersh, Senior Vice President, Business Development, MLBAM.

“Major League Baseball Advanced Media is an important strategic partner. We could not be more pleased to continue the partnership and disseminate the MLB experience across the globe,” said STATS CEO Gary Walrath.

1500x630_stats_generic

STATS and Catapult join forces to provide unique Athletic Performance Data and Analytics on a Single Unified Platform

Melbourne, Australia, and Northbrook, IL – June 17, 2014  – STATS LLC and Catapult have announced a partnership that combines two of the leaders in elite athlete analysis and offers teams streamlined performance data on their athletes. The partnership will initially focus on NBA and college basketball, with plans to expand into other sports in the future.

STATS, a global leader in sports content and technology, will integrate game data from its SportVU player tracking technology with data from the practice environment via Catapult’s tracking monitors to provide a complete data snapshot all on a single dashboard. With full access to practice, training and game data, teams are afforded new insights into injury prevention, the next frontier of sports analytics.

“We learned a tremendous amount about the physical toll endured by an NBA player with our first full year of player tracking analytics. By combining these data sets we can help minimize injuries and maximize performance. This is incredibly valuable. Teams are investing millions of dollars into their players and we can help keep their talent on the court,” said Brian Kopp, Senior Vice President, Sports Solutions at STATS.

Catapult CEO, Shaun Holthouse, is excited about the heavyweight partnership, stating that this will take player analysis to an unprecedented level.

“We’ve owned this wearable technology in elite sport space for a while now, and our team is ruthless in pursuing new and better ways to enhance athlete performance and minimize the risk of injury,” Holthouse said. “We are thrilled to be working with the STATS team to provide player insights that have never been possible before. This is an exciting step for anyone interested in sports, technology and/or data analysis.”

Catapult’s wearable GNSS and LPS tracking devices are worn unobtrusively under players’ jerseys in practice and capture data such as heart rate, speed, distance, PlayerLoad, metabolic power, jumps and acceleration and deceleration forces.

STATS’ SportVU is a system of six cameras and STATS’ proprietary software that calibrates and measures both players and the ball in x and y coordinates. The result is a continuous stream of ground-breaking statistics based around speed, distance, player separation and ball possession data that allows for more detailed and targeted analysis of players and teams.

1500x630_stats_generic

Vista Equity Partners Completes Acquisition of STATS

Northbrook, IL – June 12, 2014 – STATS LLC, the world’s leading sports technology, data and content provider, announced that it has been acquired by Vista Equity Partners, strengthening the opportunity for continued innovation in the use and dissemination of sports data and revolutionizing the way sporting events are viewed, analyzed, understood and enjoyed.

The transaction, originally announced May 15, 2014, closed Friday, June 6, 2014. Vista, a leading private equity firm with approximately $11.5 billion in cumulative capital commitments in software, data and technology-enabled services companies, purchased the company from FOX Sports and The Associated Press.

Founded in 1981 and headquartered outside Chicago, STATS has a presence across 13 countries worldwide. The company has more than 30 years of experience in sophisticated sports data collection, processing and distribution. By leveraging the unparalleled amount of sports data amassed over the years, and by further investing in innovative new technologies and analytics, STATS has the power to continue transforming the way sports content is used and consumed.

“STATS has an impressive record of changing the way professional sports are delivered to its customers and consumed by fans,” said Robert F. Smith, CEO and founder of Vista Equity Partners. “Their seasoned management team has a track record of value creation and we are eager to build upon that success to better provide customers and partners with new products, datasets and technology that will help them grow their own businesses.”

“This is a huge opportunity for us and our 600+ global customers,” said Gary Walrath, CEO of STATS. “We are thrilled to be partnering with Vista as we look to accelerate our growth and provide best-in-class solutions. With the most expansive sports data set in North America covering nearly 45,000 live sports events annually, a deepening global footprint and our long-standing professional sports league relationships, STATS is well-positioned to transform and define the next generation of sports information services and solutions.”

“STATS is a highly successful enterprise that we expect will continue its growth and innovation under Vista,” said AP President and CEO Gary Pruitt.

“We believe that STATS will continue to excel as a leader in sports technology, data and content, scaling even greater heights under Vista’s direction,” said Eric Shanks, President and COO, FOX Sports.

1500x630_stats_generic

STATS Powers Taiwan Sports Lottery’s Second Screen Experience for MLB, NBA and Global Football Leagues

Taiwan and Northbrook, IL – May 20, 2014 – STATS LLC, the world’s leading sports technology, data and content company, has announced an agreement with Taiwan Sports Lottery Company to provide in-depth second screen solutions for TSLC’s coverage of MLB, the NBA and international football leagues such as EPL, La Liga, Bundesliga, Serie A and Ligue 1.

STATS’ MatchCast and GameZone companions will be the first web applications that Taiwan Sports Lottery Company has brought to market. Featuring enhanced data visualization, MatchCast and GameZone are all-in-one solutions that provide deep engagement. In addition to the social content and commentary that attracts casual fans, STATS’ companions offer the detailed statistics that die-hard fans crave, allowing them to dive deep into the game experience with rich information.

Ted Lin, General Manager of Taiwan Sports Lottery Company said, “By working with STATS, the leading sport information provider in USA, our users can easily seize important sports statistics and live information of various sports through the GameZone and MatchCast. We strongly believe that through STATS’ professional, timely and comprehensive information, we will bring with user a premium sport lottery service experience. Taiwan Sports Lottery Company aims to providing one stop service, from live betting information to comprehensive coverage of sports information, offering professional and entertaining sport betting service to users.”

“We are excited to provide our second screen solution to Taiwan Sports Lottery Company and their users. They have developed a tremendous audience and we look forward to further collaborations,” said Danny Fok, STATS’ Associate Director of Business Development in Asia.

1500x630_stats_generic

FOX Sports and The Associated Press Announce Agreement to Sell Sports Data Company STATS LLC to Vista Equity Partners

New York, May 15, 2014 – FOX Sports and The Associated Press announced Thursday that they have agreed to sell their sports data company, STATS LLC, to Vista Equity Partners, a leading San Francisco-based private equity firm with over $12 billion in committed capital focused on investing in software, data and technology-enabled services companies.

FOX Sports brought in AP as an equal partner in STATS in 2005. Based in Chicago, STATS is one of the world’s leading sports technology, data and content companies, providing real-time scores, historical sports information, sports content from AP and specialized technology for viewing, tracking and analyzing sports.

Both AP and FOX Sports will continue their usual business relationship with STATS after the sale. AP customers will not be affected by the sale.

“It’s been a privilege to partner with the AP, and under the leadership of STATS CEO Gary Walrath, help grow STATS into one of the most innovative sports technology and information companies in the world,” said Eric Shanks, President and COO, FOX Sports. “We’re confident Vista will be able to build upon that success and drive STATS to even greater heights.”

“AP and FOX Sports have had an excellent and productive partnership. Together with the STATS team we’ve built a highly successful enterprise that we expect will be able to continue its growth and innovation under Vista,” said AP President and CEO Gary Pruitt.

The Raine Group acted as exclusive financial advisor to the Associated Press and 21st Century Fox. The transaction is expected to close this summer and terms have not been disclosed.

1500x630_stats_generic

HY Connect and STATS Clean Up During Awards Season with Light-Hearted “Performance Enhancing” Campaign for Wahl

Northbrook, IL and Milwaukee, WI March 18, 2014 – As players geared up for the 2013 Major League Baseball All-Star game, Wahl Clipper Corporation gave guys an even more compelling reason to get their beard on – releasing a light-hearted study that linked facial hair to superior athletic performance. The campaign was developed by HY Connect, an independent multi-channel marketing and communications firm based in Chicago and Milwaukee. The creativity and effectiveness of the campaign recently earned the agency two honors — Best Use of Social Media for Public/Media Relations and honorable mention for Best Media Relations Stunt from Ragan’s PR Daily, an industry leader in sharing best in class stories and trends in the field of PR, social media and marketing.

“Guys wear facial hair for many reasons: style, confidence and intimidation” said Steve Yde, director of marketing for Wahl. “This study was a fun way to show that enhanced performance may be as simple as growing a mustache or beard.”

HY Connect teamed up with STATS LLC, the world’s leading sports analytics company, to crunch ten years of data and show that players with facial hair in the MLB All-Star game and Home Run Derby outperform their smooth cheeked comrades. A series of infographics helped tell the story and break through to media. The study generated more than 1,600 media placements with major outlets including USA Today, The Associated Press, Sporting News and Men’s Fitness. More than eight million social media impressions were secured as well with the help of facial hair ambassadors MLB All-Star second baseman Brandon Phillips, pitchers Sam LeCure of Cincinnati and John Axford of Milwaukee sharing the infographics with their social media followers. The American Mustache Institute also shared the infographics with its community.

“At the time we were taking a little bit of a risk positioning facial hair as an alternative to performance enhancing drugs in baseball but our men’s interest media targets loved the angle,” said HY Connect VP Account Management Patrick Kopischkie. “We are excited to be recognized with these prestigious awards.”

“It was very gratifying to see the Wahl facial hair campaign successfully connect humor with objective sports data. Our research was brought to life through a series of in-depth and creative infographics. They proved to be the perfect forum to tell Wahl’s story. We look forward to partnering with HY Connect and Wahl again in the future,” said Greg Kirkorsky, senior vice president of sales at STATS.