STATS’ Fantasy Projections Dominate Industry Competitions


STATS LLC, the world’s leading sports technology, data and content company, has been recognized for the accuracy of its fantasy football and baseball projections by the Fantasy Sports Trade Association (FSTA) in a head-to-head competition among industry leaders.

The FSTA Accuracy Contest is run by FantasyPros and awards were presented at the FSTA’s annual winter conference last week in Las Vegas, NV. STATS’ fantasy football projections finished first in the season long accuracy contest, while its week-to-week football projections finished second. STATS also finished on top in a composite ranking of the 2013 and 2014 fantasy football seasons conducted by FantasyPros. STATS’ excellence extended beyond the gridiron, its season long fantasy baseball projections finished first as well.

FantasyPros aggregates and rates expert advice from around the web to make it easy for fantasy players to receive accurate advice. The accuracy contest included fantasy leaders from more than 100 sites.

“This is a tremendous accomplishment for our analytics teams,” said Bill Squadron, Executive Vice President, Pro Analytics at STATS. “STATS is offering the best tools and guidance for the growing population of daily fantasy players. We’ll continue to build upon our highly accurate, data-driven models, both for game results and player performance projections.”

STATS is a prominent member of the fantasy sports industry. In addition to its fantasy projections, STATS runs the industry’s leading high-stakes fantasy contests, the National Fantasy Football Championship, National Fantasy Baseball Championship and National Fantasy Basketball Championship, which offers the industry’s largest prizes.

STATS also hosts a weekly program, STATS Fantasy Advantage, on Sirius XM Fantasy Sports Radio. STATS also provides turn-key fantasy game operations management for major brand clients across the globe. These services include development, web hosting, technical operations and customer service.

STATS Promotes Greg Kirkorsky to Executive Vice President, Global Sales & Marketing


Northbrook, IL — December 15, 2014 – STATS LLC, the world’s leading sports technology, data and content company, has announced the promotion of Greg Kirkorsky to Executive Vice President, Global Sales & Marketing.

Mr. Kirkorsky, a key member of the STATS organization since 1998, will be responsible for all facets of the company’s marketing and sales efforts. Previously, he managed the company’s sales and business development efforts in North and South America.

“In recent years, Greg has spearheaded our strong growth in North America. I’m delighted he has agreed to bring his business acumen and exceptional relationship management skills to focus on our global sales and marketing operations,” said STATS CEO Gary Walrath.

Mr. Kirkorsky holds a BS in Communications, as well as a MS in Sports Management, from Illinois State University. He currently serves on the Advisory Board for both the Sports Business Program in the Cook School of Business at Saint Louis University and the DeVos Sport Business Management Program at the University of Central Florida.

STATS Names Robert Schur Chief Operating Officer


Northbrook, IL — December 4, 2014 – STATS LLC, the world’s leading sports technology, data and content company, has announced the promotion of Robert L. Schur to Chief Operating Officer.

Mr. Schur joined STATS in 2000. Under his direction, STATS has consistently increased a range of efficiencies throughout the company and increased its annual coverage of sporting events fourfold, from 20,000 to 88,000.

“STATS is fortunate to have had Bobby on its executive team for the past 14 years. He has been a trusted advisor and an integral part of our company’s growth over the past decade,” said STATS CEO Gary Walrath. “His extensive operational experience and keen insights will benefit all aspects of STATS’ business moving forward.”

Mr. Schur holds a BA from Indiana University, an MBA from the University of Illinois and a J.D. from the IIT Chicago-Kent College of Law. He is also a Certified Public Accountant.

Yesmail Partners with STATS to Enable Triggered Email Messages Based on Sports Events


Portland, OR – October 15, 2014 – Yesmail, the email marketing solutions provider of Yes Lifecycle Marketing, announces it has partnered with sports data provider STATS, a global leader in sports content and technology, to enable marketers to deploy real-time triggered emails based on sports scores and sporting event outcomes across four major leagues.

STATS provides the data for the sports component of Yesmail’s new Trigger Intelligence technology, which was launched last month. Trigger Intelligence allows Yesmail clients to send triggered emails based on relevant weather conditions and sporting events. Yesmail Trigger Intelligence integrates sports technology via STATS to provide real-time updates on all major league sporting events in North America, including NFL, NBA, MLB and NFL, the first technology of its kind to do so.

“Partnering with Yesmail to be part of creating this unique technology made perfect sense to us,” said Greg Kirkorsky, executive vice president, Global Sales and Marketing, STATS. “The combination of our sports data with Yesmail’s advanced email trigger intelligence creates a powerful tool for marketers to offer contextually relevant interactions with their customers.”

Brands can create campaigns and define triggers based on timing, or outcome, or points of a game, in advance. Once the pre-defined criteria are met, an email is automatically deployed to a given list or geographic area. Trigger Intelligence – Sports allows marketers to set triggers based on the following:

• Time/Duration – Marketers can deploy emails at a given point in the game, such as kickoff or halftime.

• Outcome/Win-Loss – Marketers can send localized emails when the home team reaches a particular score or is ahead.

• Points/Events – Marketers can send emails in response to points or events happening on the field, such as a batter breaking a home run record.

According to Yesmail’s recent Email Marketing Compass report, trigger emails are opened 2.5 times as much as general emails from brands, and clicked twice as often. Consumers are becoming more selective in their email habits. Therefore, marketers need to become more strategic in their email communications with their customers.

“Trigger Intelligence gives marketers the ability to deliver relevant, timely content and reach sports fans during an emotionally charged time,” said Michael Fisher, president, Yes Lifecycle Marketing. “Through triggered emails, marketers can seamlessly integrate their product or brand into a fan’s celebration, while delivering content that meets the fan’s needs.”

For more information about Trigger Intelligence and the STATS partnership, click here.

VIGGLE Launches New Fantasy Football Game


New York, NY – September 5, 2014 – Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and rewards platform, today announced it has partnered with STATS LLC, the world’s leading sports technology, information and content provider, for the company’s latest fantasy sports game. STATS recently built Vigoooal, Viggle’s real-time game that allowed users to predict winners and answer trivia questions during the World Cup, and will manage development, web hosting and technical operations for Viggle’s fantasy football offering.

Viggle’s decision to extend their relationship with STATS comes on the heels of a very successful World Cup collaboration. Forty-two percent of all Viggle users who watched and checked into World Cup matches played along with Viggle’s companion games, which included Vigoooal and Viggle LIVE. Throughout the tournament, Vigoooal participants played 6.5 games on average, exemplifying the high level of active consumer engagement Viggle’s companion games can drive.

Prior to Vigoooal, STATS provided the data feed for Viggle’s MYGUY NBA game. Now for the 2014 football season, Viggle is excited to announce the launch of Viggle Football. Starting 9/7, the new games for the upcoming NFL and college football seasons will allow users to score Viggle Points by:

  • Correctly predicting the final score, winning team and point difference
  • Correctly predicting player and team performance stats during the game while watching
  • Engaging with sponsored ads throughout the game

“We are really excited to be expanding our relationship with an innovative company like STATS to provide our users an exciting game experience around both pro and college football,” said Greg Consiglio, President and Chief Operating Officer of Viggle. “Their unique gaming capabilities will enable significant reach and engagement among our users and help us deliver results for our advertising partners.”

“Viggle continues to pioneer innovation in real-time, second screen engagement while building the leading entertainment rewards and marketing platform, and STATS is proud to be their partner for sports content and gaming,” said Eric Kutzin, Associate Vice President, Sales at STATS. “After the success of the Vigoooal World Cup game, our team is looking forward to a successful launch of the new and innovative games.”

The introduction of Viggle Football this September follows another record setting month in terms of Monthly Active Users (MAUs) and New Registered Users (NRUs) to the Viggle Platform. August marked the second consecutive month wherein Viggle established record highs for both these key metrics. For the month ending August 31, 2014, Viggle had 1,027,690 monthly active users – the first time the Viggle Platform broke 1 million active users in a given month – and obtained more than 653,000 new registered users.

Viggle Inc.’s platform consists of the Viggle app, which offers rewards for watching TV, advertisements or listening to music; NextGuide, a personalized TV programming guide and distributed reminder platform; Wetpaint, an entertainment news and social publishing platform; and Viggle Store, a rewards destination where visitors can redeem Viggle Points for digital downloads. In July 2014, Viggle Inc. achieved a total reach of 22.5 million. Total reach is the total of registered users for Viggle and monthly unique users of the Wetpaint media properties.

STATS Acquires Bloomberg Sports, Establishes the Industry’s Preeminent Sports Analytics Portfolio


Northbrook, IL and New York, NY – September 4, 2014 – STATS, the world’s leading sports technology, data and content company, and Bloomberg, the leading global provider in data analytics, announced today that STATS has acquired Bloomberg Sports (BSports) and its sophisticated system of data analysis, predictive modelling and integrated data systems.

By combining BSports with its Sports Solutions Group, STATS becomes the industry’s premier resource for sports analytics, offering a complete suite of sports data products and services to multi-media, team, league, gaming and technology customers.

BSports complements STATS’ Sports Solutions Group. With almost all Major League Baseball teams using the BSports Pro2 integrated data system, the acquisition significantly strengthens STATS’ position in baseball. BSports uses advanced analytics and science-based predictive models that provide industry-leading projections across most major sports. These models are a perfect addition to STATS as it solidifies its premiere position in delivering core sports data.

“On behalf of everyone here, I would like to welcome the team at Bloomberg Sports to the STATS family,” said STATS CEO Gary Walrath. “Our mission is to revolutionize the way sports are viewed, understood, played, and enjoyed. The addition of BSports’ very talented team and compelling portfolio of products significantly bolsters our global strategy.”

BSports President Bill Squadron will remain with the company and report to Walrath. The BSports division will continue to use the underlying Bloomberg Sports technology.

“When we started Bloomberg Sports, our goal was for it to become the industry-leading provider of creative, premium data analytics services to sports professionals and fans, which is exactly what’s happened,” Squadron said. “We are proud of what we have built and are delighted to see it take the next logical step, which is combining forces with the industry’s leading data company.”

The transaction is STATS’ first since becoming a flagship member of Vista Equity Partners’ portfolio of companies this past June.

“We believe the combination of data and software analytics will enable STATS to continue to provide its existing and new customers with tremendous value. We are thrilled to welcome the Bloomberg Sports team to the STATS family and plan to continue to build upon the foundation of success they have achieved to date,” said Christian Sowul, Principal at Vista Equity Partners.

STATS extends relationship with MLB Advanced Media; Serves as League’s Official Real-Time Data Distributor


New York and Northbrook, IL – July 10, 2014 – STATS LLC, the world’s leading sports technology, data and content company, announced today that it has extended its multi-year agreement with MLB Advanced Media, the interactive media and internet company of Major League Baseball, and will continue to serve as the real-time data licensor for MLB, a role it has held since the relationship began in 2010.

As part of the agreement, STATS distributes real-time and post-game information from MLB games to global media outlets in web, mobile, broadcast and print. STATS also distributes content from all MLB affiliated minor leagues, such as Triple-A, Double-A, Single-A and Rookie League, and the Arizona Fall League and the Caribbean Winter Leagues.

“We are pleased to continue this partnership. STATS has provided a reliable distribution platform for the more than two million pitches we track data for each year across professional baseball,” said Kenny Gersh, Senior Vice President, Business Development, MLBAM.

“Major League Baseball Advanced Media is an important strategic partner. We could not be more pleased to continue the partnership and disseminate the MLB experience across the globe,” said STATS CEO Gary Walrath.

STATS and Catapult join forces to provide unique Athletic Performance Data and Analytics on a Single Unified Platform


Melbourne, Australia, and Northbrook, IL – June 17, 2014  – STATS LLC and Catapult have announced a partnership that combines two of the leaders in elite athlete analysis and offers teams streamlined performance data on their athletes. The partnership will initially focus on NBA and college basketball, with plans to expand into other sports in the future.

STATS, a global leader in sports content and technology, will integrate game data from its SportVU player tracking technology with data from the practice environment via Catapult’s tracking monitors to provide a complete data snapshot all on a single dashboard. With full access to practice, training and game data, teams are afforded new insights into injury prevention, the next frontier of sports analytics.

“We learned a tremendous amount about the physical toll endured by an NBA player with our first full year of player tracking analytics. By combining these data sets we can help minimize injuries and maximize performance. This is incredibly valuable. Teams are investing millions of dollars into their players and we can help keep their talent on the court,” said Brian Kopp, Senior Vice President, Sports Solutions at STATS.

Catapult CEO, Shaun Holthouse, is excited about the heavyweight partnership, stating that this will take player analysis to an unprecedented level.

“We’ve owned this wearable technology in elite sport space for a while now, and our team is ruthless in pursuing new and better ways to enhance athlete performance and minimize the risk of injury,” Holthouse said. “We are thrilled to be working with the STATS team to provide player insights that have never been possible before. This is an exciting step for anyone interested in sports, technology and/or data analysis.”

Catapult’s wearable GNSS and LPS tracking devices are worn unobtrusively under players’ jerseys in practice and capture data such as heart rate, speed, distance, PlayerLoad, metabolic power, jumps and acceleration and deceleration forces.

STATS’ SportVU is a system of six cameras and STATS’ proprietary software that calibrates and measures both players and the ball in x and y coordinates. The result is a continuous stream of ground-breaking statistics based around speed, distance, player separation and ball possession data that allows for more detailed and targeted analysis of players and teams.

Vista Equity Partners Completes Acquisition of STATS


Northbrook, IL – June 12, 2014 – STATS LLC, the world’s leading sports technology, data and content provider, announced that it has been acquired by Vista Equity Partners, strengthening the opportunity for continued innovation in the use and dissemination of sports data and revolutionizing the way sporting events are viewed, analyzed, understood and enjoyed.

The transaction, originally announced May 15, 2014, closed Friday, June 6, 2014. Vista, a leading private equity firm with approximately $11.5 billion in cumulative capital commitments in software, data and technology-enabled services companies, purchased the company from FOX Sports and The Associated Press.

Founded in 1981 and headquartered outside Chicago, STATS has a presence across 13 countries worldwide. The company has more than 30 years of experience in sophisticated sports data collection, processing and distribution. By leveraging the unparalleled amount of sports data amassed over the years, and by further investing in innovative new technologies and analytics, STATS has the power to continue transforming the way sports content is used and consumed.

“STATS has an impressive record of changing the way professional sports are delivered to its customers and consumed by fans,” said Robert F. Smith, CEO and founder of Vista Equity Partners. “Their seasoned management team has a track record of value creation and we are eager to build upon that success to better provide customers and partners with new products, datasets and technology that will help them grow their own businesses.”

“This is a huge opportunity for us and our 600+ global customers,” said Gary Walrath, CEO of STATS. “We are thrilled to be partnering with Vista as we look to accelerate our growth and provide best-in-class solutions. With the most expansive sports data set in North America covering nearly 45,000 live sports events annually, a deepening global footprint and our long-standing professional sports league relationships, STATS is well-positioned to transform and define the next generation of sports information services and solutions.”

“STATS is a highly successful enterprise that we expect will continue its growth and innovation under Vista,” said AP President and CEO Gary Pruitt.

“We believe that STATS will continue to excel as a leader in sports technology, data and content, scaling even greater heights under Vista’s direction,” said Eric Shanks, President and COO, FOX Sports.

STATS Powers Taiwan Sports Lottery’s Second Screen Experience for MLB, NBA and Global Football Leagues


Taiwan and Northbrook, IL – May 20, 2014 – STATS LLC, the world’s leading sports technology, data and content company, has announced an agreement with Taiwan Sports Lottery Company to provide in-depth second screen solutions for TSLC’s coverage of MLB, the NBA and international football leagues such as EPL, La Liga, Bundesliga, Serie A and Ligue 1.

STATS’ MatchCast and GameZone companions will be the first web applications that Taiwan Sports Lottery Company has brought to market. Featuring enhanced data visualization, MatchCast and GameZone are all-in-one solutions that provide deep engagement. In addition to the social content and commentary that attracts casual fans, STATS’ companions offer the detailed statistics that die-hard fans crave, allowing them to dive deep into the game experience with rich information.

Ted Lin, General Manager of Taiwan Sports Lottery Company said, “By working with STATS, the leading sport information provider in USA, our users can easily seize important sports statistics and live information of various sports through the GameZone and MatchCast. We strongly believe that through STATS’ professional, timely and comprehensive information, we will bring with user a premium sport lottery service experience. Taiwan Sports Lottery Company aims to providing one stop service, from live betting information to comprehensive coverage of sports information, offering professional and entertaining sport betting service to users.”

“We are excited to provide our second screen solution to Taiwan Sports Lottery Company and their users. They have developed a tremendous audience and we look forward to further collaborations,” said Danny Fok, STATS’ Associate Director of Business Development in Asia.