STATS Announces Launch of New Product with Projections for Daily Fantasy Sports

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Chicago — March 3, 2015 – STATS LLC, the world’s leading sports technology, data and content company, announced today a new product aimed at one of the fastest-growing segments of the industry—daily fantasy sports. Starting with baseball and expanding into other sports later this year, STATS is introducing a robust package of daily fantasy tools to its media clients, including projections for every player that will enable value plays, optimal lineups and player rankings.

STATS’ projections are tied to the scoring and player values of FanDuel and DraftKings, the two leading providers of daily fantasy contests, while the content will be available through APIs or custom data feeds. Later in the year, STATS will be launching daily fantasy projections for the NFL, NBA, NHL, NCAA football and basketball and soccer.

“Broadcast, digital and print media are all focused on the explosion of daily fantasy sports and need content to support their audience,” said Bill Squadron, executive vice president of Pro Analytics at STATS. “We’ve combined BSports technology and analytics with STATS’ rich content and powerful data engines to provide the most accurate daily player projections to our customers.”

STATS is also introducing a new predictive analytics offering for this year’s NCAA men’s basketball tournament. Live in-game win probability will be available for every tournament contest, as will the probability of each team advancing to each round throughout the bracket. This content package also includes the expected total points and expected margin of victory for every contest as well as updated power ratings for every tournament team.

With its acquisition of BSports in September 2014, STATS set the standard in predictive analytics by integrating a new wave of data-driven models for team and player performance. Bolstered by this predictive modeling, STATS swept the Fantasy Sports Trade Association awards for fantasy football and baseball projections this past January.

Vista Equity Partners And STATS Acquire Automated Insights

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Durham, NC — February 12, 2015 – DURHAM, NC – Automated Insights, Inc. (“Ai”) announced today that it has been acquired by Vista Equity Partners (“Vista”) and STATS, LLC (“STATS”) to fast-track the adoption of Ai’s natural language generation (NLG) technology across multiple industries including business intelligence, media, sports and beyond. Wordsmith, Ai’s NLG platform, automatically transforms raw data into narratives with the depth, personality, and variety of a human writer. The platform created over a billion articles and reports for its customers in 2014, which include The Associated Press, Yahoo! and Comcast.

“Our entire team is excited to accelerate our growth alongside Vista and STATS,” said Ai CEO Robbie Allen. “Vista immediately understood the value proposition of and opportunities for our solution, and we believe they will be a great partner in helping our team take Ai to the next level. With Vista’s support and experience, we will continue our focus on product development and innovation as well as exploring new frontiers of artificial intelligence. For Automated Insights, this acquisition opens up incredible possibilities.”

Automated Insights will remain headquartered in Durham, North Carolina, where the company will be a subsidiary of Vista-owned STATS. Ai will continue to serve all of its current clients and will aggressively pursue opportunities in data-driven industries both within and beyond sports.

“Robbie and the team at Ai have built a truly unique platform that delivers tremendous value to its customers by bringing big data to life in the form of a narrative. We are thrilled to be partnering with the Ai management team to continue the focus on product leadership and innovation while pursuing the large opportunity within the sports industry and beyond,” said Robert F. Smith, Chairman and Chief Executive Officer of Vista Equity Partners.

Gary Walrath, CEO of STATS, praised Ai’s work in sports thus far, noting that STATS provides Ai with unprecedented data and audience reach. “The immediate benefits for our industry that result from the combination of STATS and Ai are incredible,” Walrath said. “We are excited about the unique capabilities our partnership will enable in sports data and technology, and the scale with which we will together be able to provide state-of-the-art new products to our customers.”

STATS is the global leader in sports technology, data and content. The company is owned by Vista Equity Partners (“Vista”), a private equity firm that invests in software, data, and technology-enabled businesses. Vista was named the world’s top-performing private equity firm from 2000 – 2009 in the 2014 HEC-Dow Jones Private Equity Performance Ranking.

STATS Acquires The Sports Network

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Northbrook, IL – February 10, 2015 – In a deal that will further cement its position as the leading provider of global sports data and analytics, STATS announced today its acquisition of The Sports Network. Based in Philadelphia, The Sports Network develops and delivers sports data to a unique client base. The acquisition will broaden the STATS product portfolio while helping to drive expansion in North America and beyond.

“The growing appetite for sports content, data and analytics continues to revolutionize the experience of sport in every arena for fans, teams and brands alike,” said Gary Walrath, CEO of STATS. “The combination of STATS and The Sports Network will expand our ability to meet the increasing demand for the creative use of sports data and analytics across different customer segments globally.”

“We look forward to joining STATS’ innovative and expansive product set, including SportVU, and making it available to a broader range of customers,” said Mickey Charles, president and CEO of The Sports Network.

With its acquisition of BSports in September 2014, STATS set a new standard in predictive analytics by integrating a new wave of data-driven models for team and player performance. The acquisition of The Sports Network strengthens STATS’ commitment to bring industry-leading technology to the broadest possible global audience, revolutionizing the way sport is viewed, understood, played, and enjoyed.

STATS’ Fantasy Projections Dominate Industry Competitions

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STATS LLC, the world’s leading sports technology, data and content company, has been recognized for the accuracy of its fantasy football and baseball projections by the Fantasy Sports Trade Association (FSTA) in a head-to-head competition among industry leaders.

The FSTA Accuracy Contest is run by FantasyPros and awards were presented at the FSTA’s annual winter conference last week in Las Vegas, NV. STATS’ fantasy football projections finished first in the season long accuracy contest, while its week-to-week football projections finished second. STATS also finished on top in a composite ranking of the 2013 and 2014 fantasy football seasons conducted by FantasyPros. STATS’ excellence extended beyond the gridiron, its season long fantasy baseball projections finished first as well.

FantasyPros aggregates and rates expert advice from around the web to make it easy for fantasy players to receive accurate advice. The accuracy contest included fantasy leaders from more than 100 sites.

“This is a tremendous accomplishment for our analytics teams,” said Bill Squadron, Executive Vice President, Pro Analytics at STATS. “STATS is offering the best tools and guidance for the growing population of daily fantasy players. We’ll continue to build upon our highly accurate, data-driven models, both for game results and player performance projections.”

STATS is a prominent member of the fantasy sports industry. In addition to its fantasy projections, STATS runs the industry’s leading high-stakes fantasy contests, the National Fantasy Football Championship, National Fantasy Baseball Championship and National Fantasy Basketball Championship, which offers the industry’s largest prizes.

STATS also hosts a weekly program, STATS Fantasy Advantage, on Sirius XM Fantasy Sports Radio. STATS also provides turn-key fantasy game operations management for major brand clients across the globe. These services include development, web hosting, technical operations and customer service.

STATS Promotes Greg Kirkorsky to Executive Vice President, Global Sales & Marketing

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Northbrook, IL — December 15, 2014 – STATS LLC, the world’s leading sports technology, data and content company, has announced the promotion of Greg Kirkorsky to Executive Vice President, Global Sales & Marketing.

Mr. Kirkorsky, a key member of the STATS organization since 1998, will be responsible for all facets of the company’s marketing and sales efforts. Previously, he managed the company’s sales and business development efforts in North and South America.

“In recent years, Greg has spearheaded our strong growth in North America. I’m delighted he has agreed to bring his business acumen and exceptional relationship management skills to focus on our global sales and marketing operations,” said STATS CEO Gary Walrath.

Mr. Kirkorsky holds a BS in Communications, as well as a MS in Sports Management, from Illinois State University. He currently serves on the Advisory Board for both the Sports Business Program in the Cook School of Business at Saint Louis University and the DeVos Sport Business Management Program at the University of Central Florida.

STATS Names Robert Schur Chief Operating Officer

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Northbrook, IL — December 4, 2014 – STATS LLC, the world’s leading sports technology, data and content company, has announced the promotion of Robert L. Schur to Chief Operating Officer.

Mr. Schur joined STATS in 2000. Under his direction, STATS has consistently increased a range of efficiencies throughout the company and increased its annual coverage of sporting events fourfold, from 20,000 to 88,000.

“STATS is fortunate to have had Bobby on its executive team for the past 14 years. He has been a trusted advisor and an integral part of our company’s growth over the past decade,” said STATS CEO Gary Walrath. “His extensive operational experience and keen insights will benefit all aspects of STATS’ business moving forward.”

Mr. Schur holds a BA from Indiana University, an MBA from the University of Illinois and a J.D. from the IIT Chicago-Kent College of Law. He is also a Certified Public Accountant.

Yesmail Partners with STATS to Enable Triggered Email Messages Based on Sports Events

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Portland, OR – October 15, 2014 – Yesmail, the email marketing solutions provider of Yes Lifecycle Marketing, announces it has partnered with sports data provider STATS, a global leader in sports content and technology, to enable marketers to deploy real-time triggered emails based on sports scores and sporting event outcomes across four major leagues.

STATS provides the data for the sports component of Yesmail’s new Trigger Intelligence technology, which was launched last month. Trigger Intelligence allows Yesmail clients to send triggered emails based on relevant weather conditions and sporting events. Yesmail Trigger Intelligence integrates sports technology via STATS to provide real-time updates on all major league sporting events in North America, including NFL, NBA, MLB and NFL, the first technology of its kind to do so.

“Partnering with Yesmail to be part of creating this unique technology made perfect sense to us,” said Greg Kirkorsky, executive vice president, Global Sales and Marketing, STATS. “The combination of our sports data with Yesmail’s advanced email trigger intelligence creates a powerful tool for marketers to offer contextually relevant interactions with their customers.”

Brands can create campaigns and define triggers based on timing, or outcome, or points of a game, in advance. Once the pre-defined criteria are met, an email is automatically deployed to a given list or geographic area. Trigger Intelligence – Sports allows marketers to set triggers based on the following:

• Time/Duration – Marketers can deploy emails at a given point in the game, such as kickoff or halftime.

• Outcome/Win-Loss – Marketers can send localized emails when the home team reaches a particular score or is ahead.

• Points/Events – Marketers can send emails in response to points or events happening on the field, such as a batter breaking a home run record.

According to Yesmail’s recent Email Marketing Compass report, trigger emails are opened 2.5 times as much as general emails from brands, and clicked twice as often. Consumers are becoming more selective in their email habits. Therefore, marketers need to become more strategic in their email communications with their customers.

“Trigger Intelligence gives marketers the ability to deliver relevant, timely content and reach sports fans during an emotionally charged time,” said Michael Fisher, president, Yes Lifecycle Marketing. “Through triggered emails, marketers can seamlessly integrate their product or brand into a fan’s celebration, while delivering content that meets the fan’s needs.”

For more information about Trigger Intelligence and the STATS partnership, click here.

VIGGLE Launches New Fantasy Football Game

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New York, NY – September 5, 2014 – Viggle Inc. (NASDAQ:VGGL) (“Viggle”), the entertainment marketing and rewards platform, today announced it has partnered with STATS LLC, the world’s leading sports technology, information and content provider, for the company’s latest fantasy sports game. STATS recently built Vigoooal, Viggle’s real-time game that allowed users to predict winners and answer trivia questions during the World Cup, and will manage development, web hosting and technical operations for Viggle’s fantasy football offering.

Viggle’s decision to extend their relationship with STATS comes on the heels of a very successful World Cup collaboration. Forty-two percent of all Viggle users who watched and checked into World Cup matches played along with Viggle’s companion games, which included Vigoooal and Viggle LIVE. Throughout the tournament, Vigoooal participants played 6.5 games on average, exemplifying the high level of active consumer engagement Viggle’s companion games can drive.

Prior to Vigoooal, STATS provided the data feed for Viggle’s MYGUY NBA game. Now for the 2014 football season, Viggle is excited to announce the launch of Viggle Football. Starting 9/7, the new games for the upcoming NFL and college football seasons will allow users to score Viggle Points by:

  • Correctly predicting the final score, winning team and point difference
  • Correctly predicting player and team performance stats during the game while watching
  • Engaging with sponsored ads throughout the game

“We are really excited to be expanding our relationship with an innovative company like STATS to provide our users an exciting game experience around both pro and college football,” said Greg Consiglio, President and Chief Operating Officer of Viggle. “Their unique gaming capabilities will enable significant reach and engagement among our users and help us deliver results for our advertising partners.”

“Viggle continues to pioneer innovation in real-time, second screen engagement while building the leading entertainment rewards and marketing platform, and STATS is proud to be their partner for sports content and gaming,” said Eric Kutzin, Associate Vice President, Sales at STATS. “After the success of the Vigoooal World Cup game, our team is looking forward to a successful launch of the new and innovative games.”

The introduction of Viggle Football this September follows another record setting month in terms of Monthly Active Users (MAUs) and New Registered Users (NRUs) to the Viggle Platform. August marked the second consecutive month wherein Viggle established record highs for both these key metrics. For the month ending August 31, 2014, Viggle had 1,027,690 monthly active users – the first time the Viggle Platform broke 1 million active users in a given month – and obtained more than 653,000 new registered users.

Viggle Inc.’s platform consists of the Viggle app, which offers rewards for watching TV, advertisements or listening to music; NextGuide, a personalized TV programming guide and distributed reminder platform; Wetpaint, an entertainment news and social publishing platform; and Viggle Store, a rewards destination where visitors can redeem Viggle Points for digital downloads. In July 2014, Viggle Inc. achieved a total reach of 22.5 million. Total reach is the total of registered users for Viggle and monthly unique users of the Wetpaint media properties.

STATS Acquires Bloomberg Sports, Establishes the Industry’s Preeminent Sports Analytics Portfolio

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Northbrook, IL and New York, NY – September 4, 2014 – STATS, the world’s leading sports technology, data and content company, and Bloomberg, the leading global provider in data analytics, announced today that STATS has acquired Bloomberg Sports (BSports) and its sophisticated system of data analysis, predictive modelling and integrated data systems.

By combining BSports with its Sports Solutions Group, STATS becomes the industry’s premier resource for sports analytics, offering a complete suite of sports data products and services to multi-media, team, league, gaming and technology customers.

BSports complements STATS’ Sports Solutions Group. With almost all Major League Baseball teams using the BSports Pro2 integrated data system, the acquisition significantly strengthens STATS’ position in baseball. BSports uses advanced analytics and science-based predictive models that provide industry-leading projections across most major sports. These models are a perfect addition to STATS as it solidifies its premiere position in delivering core sports data.

“On behalf of everyone here, I would like to welcome the team at Bloomberg Sports to the STATS family,” said STATS CEO Gary Walrath. “Our mission is to revolutionize the way sports are viewed, understood, played, and enjoyed. The addition of BSports’ very talented team and compelling portfolio of products significantly bolsters our global strategy.”

BSports President Bill Squadron will remain with the company and report to Walrath. The BSports division will continue to use the underlying Bloomberg Sports technology.

“When we started Bloomberg Sports, our goal was for it to become the industry-leading provider of creative, premium data analytics services to sports professionals and fans, which is exactly what’s happened,” Squadron said. “We are proud of what we have built and are delighted to see it take the next logical step, which is combining forces with the industry’s leading data company.”

The transaction is STATS’ first since becoming a flagship member of Vista Equity Partners’ portfolio of companies this past June.

“We believe the combination of data and software analytics will enable STATS to continue to provide its existing and new customers with tremendous value. We are thrilled to welcome the Bloomberg Sports team to the STATS family and plan to continue to build upon the foundation of success they have achieved to date,” said Christian Sowul, Principal at Vista Equity Partners.

STATS extends relationship with MLB Advanced Media; Serves as League’s Official Real-Time Data Distributor

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New York and Northbrook, IL – July 10, 2014 – STATS LLC, the world’s leading sports technology, data and content company, announced today that it has extended its multi-year agreement with MLB Advanced Media, the interactive media and internet company of Major League Baseball, and will continue to serve as the real-time data licensor for MLB, a role it has held since the relationship began in 2010.

As part of the agreement, STATS distributes real-time and post-game information from MLB games to global media outlets in web, mobile, broadcast and print. STATS also distributes content from all MLB affiliated minor leagues, such as Triple-A, Double-A, Single-A and Rookie League, and the Arizona Fall League and the Caribbean Winter Leagues.

“We are pleased to continue this partnership. STATS has provided a reliable distribution platform for the more than two million pitches we track data for each year across professional baseball,” said Kenny Gersh, Senior Vice President, Business Development, MLBAM.

“Major League Baseball Advanced Media is an important strategic partner. We could not be more pleased to continue the partnership and disseminate the MLB experience across the globe,” said STATS CEO Gary Walrath.