… Sports marketing is a multi-billion dollar industry, but it is also a sector that faces some significant challenges as it fights for fans’ attention in a multi-faceted digital landscape. Traditional broadcast remains the major form of consumption, but digital is increasingly playing a key role in the lives of sports fans with the second screen seeing strong engagement during live events. In this webinar, …
… From Cameron Indoor Stadium to every NBA arena, STATS’ SportVU player tracking system provides a continuous stream of ground-breaking statistics that are changing data analytics in sports. In this webinar, STATS will explain the technology behind player tracking and provide a behind the scenes look at the many ways SportVU data is utilized by teams. …
… STATS Managing Director, Ryan Paterson will be speaking about the use of differentiated data as the next step in creating meaningful fan engagement, providing an overview of the history of sports data and its entry into the fan market. Using the NBA as a case study of how data can be used to enhance the fan experience, Ryan will examine the next generation of fan engagement and highlight the future developments that are ……
For nearly 80 years, NCAA Tournament games were played on the same courts with the same designs that sat in the arenas year-round. March Madness games played in Boise, Idaho, had no visual differentiation from those the Boise State Broncos played between those sames lines during the regular season — even as an increased television audience tuned in as the years went on. The NCAA missed an opportunity to set the NCAA Tournament apart from the …
… You know that new car smell? Everybody loves it. It adds to the experience of driving new wheels and makes you feel good. We’re enjoying that whiff of excitement across our company right now. Much has changed recently at STATS, from the depth and breadth of our portfolio to the look and feel of our website. Everything feels new! If you haven’t been to www.stats.com recently, go ch ……
… It starts quietly each winter, as the Los Angeles-based STATS Research team is beginning its preparation for that year’s NCAA Men’s Basketball Tournament, with a question or two from our television broadcast clients: Q: How many teams were runner-up one year and then National Champions the next? A: North Carolina in 1981-82, Duke in 1990-91, ……
Austin is one of our nation’s most unique cities, something that rings especially true during SXSW. Each year, tens of thousands of visitors descend on ATX in search of music, film, barbecue and all the other things that locals do to ‘keep Austin weird.’ STATS joined the fray this year with a particular focus on the second-ever SXSports. SXSports is a series of panels in which leaders in the sports world discuss and debate ideas that …
Fantasy baseball owners are always looking for that road map to the finish line, one that preferably puts them in first place. Well, here’s some good news: We might have that perfect road map for you in 2015. It’s called Average Draft Position (ADP) lists and nobody has a better one than the National Fantasy Baseball Championship (NFBC). The NFBC is the premiere high-stakes contest in the fantasy baseball industry and over the last 11…
STATS’ coverage of the 2015 FIFA Women’s World Cup in Edmonton, Alberta, will begin June 6, 2015, just hours after the UEFA Champions League Final. Host team Canada will face off against China to kick off the action. This summer’s tournament promises to be the most competitive Women’s World Cup in history, and STATS will be covering it every step of the way, from the opening match in Edmonton to the July 5 final in Vancouver. Defendin…
Throughout the 2014–15 NBA season, STATS has worked with NBA TV to provide SportVU data for its studio broadcast shows. SportVU data gives basketball fans unprecedented insight into the game they love. According to an NBA TV producer, “SportVU allows us to educate our viewers on their favorite teams and players using advanced stats, something we rarely did in the past.” With outstanding partners like NBA TV, SportVU data can add value to broa…
On the heels of the annual National Association of Broadcasters Conference in Las Vegas, this seems to be the perfect time to take note of what STATS believes to be a very positive trend in the industry: broadcasters are beginning to shift away from formulaic production and commentary, and starting to take advantage of big data. In today’s Moneyball era, savvier fans have made advanced analytics a must-have item in nearly every sport. And bro…
There’s nothing more satisfying for our team at STATS than working with a startup that has an innovative concept and a well thought out plan for success. We’ve enjoyed a front-row seat to success as many amazing businesses have launched and flourished using STATS data, content and game engines. Here are three suggestions from our development team that will help your game concept reach its full potential. Have a clear goal and …
England will be hosting the eighth Rugby World Cup starting in September 2015. Reigning champion New Zealand seeks to be the first country to retain the title, but faces a stern test if it is to claim glory ahead of perennial rivals South Africa and the English hosts, who raise the curtain on the tournament against Fiji at Twickenham Stadium on September 18. England hopes to return to Twickenham 44 days later as they plot a collision …
5 reasons to activate the MLB All-Star Game The MLB All-Star Game is baseball’s biggest night and remains king among all-star events. Over the past several years, it has averaged over 11 million viewers, making it the most watched non-World Cup sports program in the summer. It has also grown its presence on social media, with over 1 million related tweets last year. Many sponsors use this opportunity to connect with fans. If …
… Once again, our content portfolio has grown with two exciting additions. Prozone, a pioneer in athlete tracking and sports performance analytics, and …
Luck or Rodgers? Megatron or Bryant? These are the make-or-break decisions that daily fantasy sports players make week in and week out throughout the NFL season. Unfortunately, daily players are forced to make their lineup(s) without strong resources beyond injury news and updates. That is about to change … STATS is …
A Phil Mickelson win at Chambers Bay this weekend would immediately become an iconic moment in US Open – and golf – history. Mickelson’s relentless pursuit of a US Open victory – and a career Grand Slam – has captured the imagination of the sport’s passionate following. In the process of finishing runner-up in his country’s national championship a record six times, Mickelson, though a Hall of Famer, has earned the role of underdog. Th…
Ensuring your NFL and college activations find their “intended receivers” Thankfully, there are only about three months left until football is back! Both fans and marketers share the excitement for its return. Big hits, long bombs and…captive audiences. What more could we ask for? As your brand puts its finishing touches on the fall campaign playbook, keep in mind that you want to make sure you “throw the ball to your…
Justise Winslow is projected to be a solid all-around wing player that can provide value on both ends of the floor in the NBA. His ability to drive to the basket on offense and his on-ball defense are two of the facets of his game that have made him a projected top-ten pick in the draft, and both are quantifiable by SportVU to identify just how effective he was in college and to identify current NBA players that are comparable to the player h…
… Data in football continues to grow due to an increased appetite from fans for deeper insights. Easy access to material via the internet also makes consumers increasingly sophisticated, which in turn creates a need for more intelligently presented information and analysis. Recognising this fact, STATS has enhanced its live sports data APIs/data feeds with numerous new event data points for every mat ……
Fantasy sports have typically been reserved for one group—older, high-income, male sport enthusiasts. Leading brands targeting this group, such as Dove Men + Care, Snickers, Verizon and Toyota, have all invested heavily in leading fantasy destinations and their own activations. However, fantasy sports’ appeal is much broader and will continue to expand in the future. This presents an exciting opportunity for brands looking to be first…
Some of our direct-feed clients prefer a “pull” delivery method, whether it’s FTP pull, http get or our RESTful API. The challenge with a pull delivery method is that it forces you, the client, to apply business rules to your pull frequency in order to be as efficient as possible. These rules can sometimes be complicated in nature, especially if you receive multiple sports or various types of data. It’s also possible your in-house or third-pa…
It is expected that when home teams are on winning streaks, more fans would want to see their team. Thus it would make sense to promote that success to lead to higher in-stadium attendance. But is the data really consistent with that assumption? To test this out, we can compare MLB attendance data against the season average when home teams are on a winning streak. For example, in 2014 there were two games where the home team came into the gam…
The line between reality and simulation is blurred each time a video gamer powers up their PlayStation or Xbox console. The new technology in each system improves over time, but with sports video games, there’s one constant: statistics. Whether it’s keeping track of the game within the game or using numbers to delineate the best players from the rest of the pack, statistics help bridge the divide and make it easier for gamers to pick …
