STATS Elevates its Game with Prozone and TVTI

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Once again, our content portfolio has grown with two exciting additions. Prozone, a pioneer in athlete tracking and sports performance analytics, and TVTI, a leader in video engineering, have joined the STATS family as we continue to do everything possible to stay at the forefront of sports technology and content. These solutions will beautifully complement existing STATS products such as SportVU player tracking, the ICE analytics platform and the Pro2 Advanced MLB Analytics Platform.

Prozone tracks and analyzes athlete performance to deliver powerful insights that enable coaches and front-office personnel to make more intelligent decisions and gain a competitive advantage. Prozone maintains a database of over 100,000 players, and its technology captures proprietary data from over 12,000 sporting events per year. The company’s suite of intuitive software products combines data analytics and video tracking to generate post-match analyses, trend analyses, opposition scouting reports and other valuable information.

TVTI provides video technology services to virtually every Major League Baseball club as well as numerous teams in the National Hockey League. The company has earned respect from video coordinators and front-office personnel throughout baseball and hockey, and its addition will provide a valuable boost to all facets of our portfolio.

STATS is committed to developing and applying the most advanced technology possible to deliver superior data, video and analytics services to team, league, media, brand and gaming partners.

In the past nine months, STATS has made five major acquisitions: BSports, The Sports Network, Automated Insights, Prozone and TVTI.

Rugby World Cup like you’ve never seen before

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England will be hosting the eighth Rugby World Cup starting in September 2015. Reigning champion New Zealand seeks to be the first country to retain the title, but faces a stern test if it is to claim glory ahead of perennial rivals South Africa and the English hosts, who raise the curtain on the tournament against Fiji at Twickenham Stadium on September 18.

England hopes to return to Twickenham 44 days later as they plot a collision course with the All Blacks from New Zealand for the showpiece final on October 31. Standing in their way are formidable potential semi-final opponents. The Springboks from South Africa ended New Zealand’s 22-match unbeaten run in an epic Rugby Championship match last summer while back-to-back Six Nations champions Ireland tipped England to the post to retain their title in March on a pulse-pounding final day in Europe’s premier international competition. Two-time winner Australia and three-time finalist France will also likely enter into the equation.

With fewer than six months to go until the 20-team competition begins, it’s time to consider the best ways to capture the global audience of this event. STATS will be providing content that will show the Rugby World Cup in a new light. Leveraging a sophisticated system of data analysis and predictive modelling, STATS has added predictive analytics to its Rugby World Cup portfolio for 2015.

In today’s “Moneyball” era, savvier fans have made analytics and projections a must-have content piece across every sport. Take advantage of team ratings, point spreads, total expected points and win probabilities across every Rugby World Cup match. This one-of-a-kind content will captivate your audience and inspire passionate debate.

In addition to predictive analytics, STATS is offering live data feeds, play-by-play and commentary, news and headlines, applications and hosted solutions, infographics, and fantasy sports solutions.

Your Brand’s Midsummer Night’s Dream

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5 reasons to activate the MLB All-Star Game

The MLB All-Star Game is baseball’s biggest night and remains king among all-star events. Over the past several years, it has averaged over 11 million viewers, making it the most watched non-World Cup sports program in the summer. It has also grown its presence on social media, with over 1 million related tweets last year.  Many sponsors use this opportunity to connect with fans. If you’re not an official sponsor or are not activating, consider the following reasons we think you should:

1. Attention monopoly. Viewers not only have few other sports viewing options at this time of year, but limited TV show options as well, since most series go on hiatus until the fall.

2. Game extensions. The Home Run Derby, FanFest, and the Legends and Celebrity Softball Game are just a few examples of how the all-star game has expanded into a multi-day spectacle with many experiences for many different types of fans.

3. Featured cities. The MLB All-Star Game travels from city to city, showcasing different ballparks and enabling marketers to tailor their programs to a specific location. If Cincinnati (2015 host), San Diego (2016 host), or Miami (2017 host) is an important area for your brand, start planning now.

4. Intriguing storylines. From Morganna the Kissing Bandit in the 1970s (I had to research this one) to Derek Jeter’s farewell last season, the all-star game provides significant moments for brands to capitalize on.

5. Enriched fan experience. The experience both in-stadium, with technology like iBeacons, and out of stadium, for example with the MLB.com At Bat app, provides fans with the content they want, when they want it…as well as additional channels for brands to engage fans.

Look to hit a home run with your next campaign by tapping into the fan excitement around All-Star Weekend!

 

Three Tips for a Winning Fantasy Sports Startup

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There’s nothing more satisfying for our team at STATS than working with a startup that has an innovative concept and a well thought out plan for success. We’ve enjoyed a front-row seat to success as many amazing businesses have launched and flourished using STATS data, content and game engines. Here are three suggestions from our development team that will help your game concept reach its full potential.

Have a clear goal and vision. Simply stated, you need to be able to clearly articulate why your product fills a consumer need and why it’s better than brand X. Will your game be free or pay-to-play? Again, you need to make sure the game is tailored to the audience you’re trying to reach. Most importantly, you need to be unique. Fantasy sports are a part of big business now, with new fantasy sites popping up every day. Make sure your game offering has something that makes it stand out. When you’re touting success stories, develop a clean transition that ties the benefits of your game to the needs and wants of your audience.

Give yourself time. Even a Hall of Fame quarterback needs to be given time in the pocket! Your business is no different. Make sure you allow for ample development time and testing. Consider spending a season beta testing before launching to the public. We’ve found that valuable feedback can be identified during beta testing. In the sports space, a product launch often coincides with the start of a season or event. If you launch before the game is ready, users may never come back.

Don’t forget the marketing. Just because you build it doesn’t guarantee they’ll come. Startups need a sound strategy to find the consumers who will play their game. One of the most important strategies we can provide is to make sure there is a budget set aside for a strong marketing effort. No matter how good the game concept, no one will play if they don’t know it exists. One of the biggest mistakes we see from startups is a large investment into developing a website or application while ignoring the marketing effort required to get people to visit your site or app.

The growth and popularity of fantasy sports continues to rise. It has truly become one of the best ways to captivate sports fans. With over 25 years of experience in fantasy sports game management, our team is here to help you succeed. Please reach out to us via stats.com if you have any questions about any aspect of the fantasy sports industry.

by Mike Dreckmann, Director of Products