4 Ways to Engage Sports Fans with Your Brand

4 Ways to Engage Sports Fans with Your Brand

No matter the technology or the format, fans are looking for new and exciting ways to engage with their favorite sports. Brands can capitalize on this opportunity by creating different ways for fans to use the brand as an avenue to get closer to sports. Fans may not want to interact directly with a company, but they will if the company can bring them closer to something they are passionate about.
Under the Hood: An In-Depth Look at the STATS NFL Projections

Under the Hood: An In-Depth Look at the STATS NFL Projections

Whether you are a fantasy player, content provider, or lineup optimizer, you face stiff competition. As a fantasy user, should you flex a touchdown-dependent running back, or a target-heavy wide receiver? As a content provider, how do you adjust your rankings and commentary when a star player is placed on Injured Reserve? Our award-winning projections answer these questions, enhancing the fantasy football experience for every vertical in the industry.
Champions League Final 2016

Champions League Final 2016

Milan’s San Siro will host two teams from the Spanish capital in the 2015/16 UEFA Champions League. The competition’s most successful club, Real Madrid, will compete in its 14th final, aiming to win its 11th European Cup, while City rivals Atlético have reached a third final with the aim of winning Europe’s premier club competition for the first time.
Analyzing the United States Men’s National Team at the Copa América

Analyzing the United States Men’s National Team at the Copa América

The United States will host the Copa América Centenario in what is predicted to be the biggest men’s soccer tournament in the country since the 1994 World Cup. The 1994 World Cup led to the formation of Major League Soccer, and interest in the sport in the US has grown steadily ever since, with the 2014 Men’s and 2015 Women’s World Cups setting records for television ratings in North America. Can this summer’s Copa América have a similar impact?
Keeping Fans (Connected) In Their Seats – In Venue Mobile Fan Experience

Keeping Fans (Connected) In Their Seats – In Venue Mobile Fan Experience

Sport teams and venues attract thousands of consumers at one time, and for decades fans were completely focused on the action on the field. However, technological advances have changed the way people consume sports as mobile technology has become prevalent in stadiums, and it’s up to the teams and venues to keep up.
Analysing England Ahead of Euro 2016

Analysing England Ahead of Euro 2016

England were the first nation to qualify for Euro 2016, and the draw for the tournament should have pleased Roy Hodgson and the Football Association. The Three Lions will have to face Russia, Slovakia and Wales in Group B, avoiding the likes of Italy, Sweden and Turkey from pots two, three and four respectively. But how far can this England side go in France this summer?