STATS LLC

FOR IMMEDIATE RELEASE

Olympic Greats to provide ‘Insider’s Perspective’ on ’08 Beijing Games; STATS teams with Arluck Promotions to Offer One of a Kind Olympic Content

Miami Beach, FL and Northbrook, IL – April 29, 2008 – STATS LLC, the world’s leading sports information provider, and Arluck Promotions announced today an exclusive alliance with some of the greatest athletes in Olympic history to provide their unique perspective as past Olympians on the 2008 Summer Games.

STATS will license this premium content package to select online clients. The products’ notable Olympic content includes compelling video updates, photos, interactive blogs and analysis from a lineup of Olympic greats that includes Jenny Thompson, Gail Devers, Mark Gangloff, Bart Conner, Donovan Bailey and Matt Biondi. Their captivating, first-person descriptive accounts will provide a unique perspective throughout the games, starting with the Olympic trials.

“On behalf of all the former Olympians participating in this project, I would like to say how exciting it is to be contributing content to the Beijing games,” said 1984 Olympic Champion, Bart Conner. “This innovative project will allow us to provide the type of insights and perspectives not often found in Olympic coverage.”

“Our efforts with Arluck Promotions will provide an exclusive product for one of the most anticipated sporting events in modern history,” said Greg Kirkorsky, STATS’ Vice President of Sales, North America. “This is a premium product that satisfies the enormous demand for editorial and video coverage of the Beijing Olympics. The uniqueness of our insiders’ perspectives will be sure to attract large audiences of repeat readers from start to finish.”

“It’s exciting to be working with STATS on this initiative. They enjoy a long and successful history as the content provider of choice to key media,” said David Arluck, Founder and President of Arluck Promotions. “I believe this will be the first of many sports marketing opportunities we’re able to leverage with STATS.”

About Arluck Promotions
Founded in 2003, Arluck Promotions is a full service sports marketing agency focused on providing a wide spectrum of services by developing mutually beneficial relationships between our corporate and celebrity clients. Arluck has exclusive representation with athletes that have won more than 40 Olympic medals. Arluck creates customized sports marketing programs on behalf of companies. Developing marketing strategies and creating new business opportunities is Arluck’s passion and expertise. Whether it’s an athlete setting a world record, or a company developing a breakthrough medical treatment, we are inspired to work with those who reach for the top and find ways to help them get there.

About STATS LLC
With more than 25 years of experience in sophisticated sports data collection, processing and distribution - STATS is the world's leading sports information, content and statistical analysis company. STATS offers a worldwide portfolio of sports information solutions, including the company’s hallmark of real-time scores, historical sports information and turnkey fantasy sports operation, along with AP editorial content, breaking sports news and photos. STATS’ innovative sports information solutions are utilized in numerous business segments: professional teams; sports broadcast production, cable and satellite networks; interactive television; broadband, wireless and internet; game developers and fantasy sports providers; print media and wire services. STATS is owned jointly by the Associated Press and News Corporation, with corporate offices in Bangalore, Barcelona, Beijing, Chicago, Hong Kong, London, Los Angeles, Mexico City, Milan, Mumbai, Münster, New York, The Hague and Tokyo.
www.stats.com

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