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CFL and STATS to Deliver Enhanced Statistics
New deal focuses on improving fan experience at home and in stadium
Toronto and Northbrook, IL — November 5, 2012
The Canadian Football League and STATS LLC today announced a new partnership that will see STATS take responsibility for the expansion, optimization and distribution of all CFL statistics. This multi-year agreement will result in more content depth for fans on websites and mobile applications as well as improved stats delivery to stadiums across the league.
“Delivering our fans the very best experience is always our focus and this new, enhanced partnership with a market leader like STATS will help us do just that,” said CFL Commissioner Mark Cohon.
STATS will now take responsibility for the interpretation and delivery of all CFL data, where previously it only handled part of the stats packages provided to the league and third party media. In addition to the CFL, STATS enjoys multifaceted relationships with leagues and federations across the globe, including the NFL, NBA, MLB, PGA Tour, NASCAR, UEFA and English Premier League.
“We are extremely pleased to extend our relationship with the CFL and serve as the league’s exclusive official data partner.” said Gary Walrath, CEO of STATS.
About the Canadian Football League
The Canadian Football League is our league. The Grey Cup is our national championship and Canada's largest annual single sporting event. We are proudly preparing for the 100th Grey Cup in 2012. The celebration will span the country and culminate in a tremendous festival and game in Toronto this November. We invite all Canadians to be a part of it. CFL Homepage
STATS is the world's leading sports technology, data and content company. The company passionately abides by a mission to revolutionize the way sports contests are viewed, understood and enjoyed. STATS' calling card consists of real-time scores, historical sports information, Associated Press editorial content, a turnkey fantasy sports operation and SportVU technology. Today, STATS' worldwide client network of media companies and professional sports leagues and teams utilize a broad spectrum of dynamic in-game broadcast presentations and virtual images, multimedia enhancements and game analysis and tactical coaching tools. For a complete tour of STATS' sports content portfolio and solutions, visit www.stats.com